Original title: Kunming’s “romantic economy” is heating up, and the trend of “pleasant consumption” is obvious. Will you buy a bunch of roses on May 20?
Merchant launches holiday cake
Dounan flower market roses are on sale
The owner is busy with the bouquet order
The homonym of “520” is “I love you”, and May 20 is called Internet Valentine’s Day. Therefore, this day has become a day for couples to get married, exchange gifts and express their love. Every year on May 20, merchants from various industries in the market launch promotional activities one after another. Recently, the reporter visited the First City of South Asia Style in Xishan District, Wanda Plaza, Aegean Shopping Park and Dounan Flower Market in Chenggong District, and learned that Kunming’s “romantic economy” is heating up, the promotion activities cover a wide range, and the trend of “pleasant consumption” obvious.
similar to previous years
There are many activities in the shopping mall and a strong festive atmosphere
On the afternoon of the 18th, the reporter visited the First City of South Asian Style, Wanda Plaza and Aegean Shopping Park and found that many stores have launched various discounts and discounts for “May 20”. Compared with “5.20” in previous years, there seems to be little difference.
In South Asia Jewelry Street, many jewelry stores decorate romantic balloons and flowers inside and outside the store. “Recently, we have been doing activities. The usual gold price of 499 yuan/gram is 449 yuan/gram.” The Chinese gold clerk told reporters that the store has launched activities such as buying diamond rings and getting gold, and buying bracelets and getting diamonds. On Saturday, Fu Jewelry launched activities such as buying one diamond and getting three golds, buying regular-priced jewelry over 2,999 yuan and getting a washing machine, and buying jewelry over 1,000 yuan and getting 300 yuan off.
In Wanda Plaza, a pink “‘5·20’ with you all the way” propaganda screen is particularly conspicuous. The screen shows that from May 20 to 22, all jewelry stores and cosmetic stores in the mall will launch promotions, discounts and discounts. In addition, clothing bags, catering, desserts and other stores have launched promotional activities, attracting many citizens.
Click on the happiness cake applet, and a variety of special cakes look very attractive; Jiahua Cake House has launched a “5.20” exclusive cake; in Carrefour (Guangfu store), some chocolates have been sold out… these The activities are reminding people: on May 20, enjoy the sweetness with your loved ones!
Something special this year
White roses sell on par with red roses
On the 17th, the reporter learned from Dounan Flower Industry Group that the peak stocking period of “May 20” lasted for more than 10 days. It can be seen from the Dounan big data that the flower supply in the “May 20” market this year has increased compared with previous years. In the past 10 days, the average daily transaction volume of roses in the market was about 10 million, an increase of about 15% over last year. .
“Through the comparison of big data, this year, in the case of rising supply, the average transaction price is the same as last year, and the transaction volume has increased.” Zhang Xian, a staff member of the publicity center of Yunnan Dounan Flower Industry Group, said that this year’s fresh cut flower sales The sales market environment is encouraging.
Mr. Zuo, the person in charge of the Huayibao brand marketing department, told reporters that the overall quality of flowers was relatively stable on May 20 this year. It is worth noting that May 9 is the member day of the Huayibao platform, and the transaction volume on that day has doubled compared to previous years. “May 20” peak.
In addition, data from the Dounan Flower Electronic Trading Center shows that most of the red roses sold most of the “May 20” in previous years, but this year’s white roses sales and average transaction prices are comparable to those of red roses, and some varieties have the highest single-branch prices. Even more than red roses, 5.1 yuan a branch. New varieties of roses (Floyd), hydrangea, and gypsophila are also recent hot-sellers.
Mr Zuo said overall transaction volumes are expected to double this year. On the whole, during the “5.20” stocking period this year, the supply of flowers in the origin was relatively sufficient, the price of flowers rose relatively steadily, and the sales market also ushered in a better situation.
Sending flowers is no longer just for men
Before May 20, in Dounan Flower Market, many merchants displayed a large number of exquisite and beautiful rose bouquets, attracting many consumers to buy and pre-order. “The bouquet of 52 roses is 98 yuan, and the bouquet of 99 roses is 168 yuan. At present, more than 20 orders have been received, and the orders are still increasing.” Ms. Li, the person in charge of a flower shop in the flower market, told reporters that she Preserving liquid is added to the flowers, and the bouquets can be stored for a longer time.
On the afternoon of the 19th, in a flower shop on Guannan Avenue, taking orders, pruning branches, designing shapes… The owner, Ms. Tao, was very busy. “At present, there are more than 20 orders for ‘5.20’ flowers, and some customers took the reserved flowers this afternoon,” she said.
The reporter found that many women will book a bouquet of flowers for themselves. There are also women who book a bouquet of flowers for their boyfriend or husband to make life full of ritual. Giving flowers is no longer a male-only act.
I can spend this day with my best friend
“I bought a bag, a set of skin care products and two sets of clothes.” Ms. Kong told reporters that although she is single, she also needs a sense of ritual. Every festival, she buys gifts for herself, and then spends time with her friends. play.
Ms. Pu, a clerk at Watsons (South Asia), told reporters that when “5.20” is approaching, many women will choose some favorite cosmetics for themselves. Now the concept has changed. It is not necessary to have a lover to give gifts during the festival, but to please oneself is the key.
Xiao Chen is a girl who just graduated from college. She bought herself a bouquet of roses for 168 yuan. She said: “No one buys it for me, so I just buy a bunch of it myself. The most important thing is to be happy, and to be single should also have a sense of ceremony.”
At a rose bouquet stand in Dounan Flower Market, citizen Xiao Liu bought a bouquet of 52 white roses, which she said was a “5.20” gift for her best friend. The reporter found that there are not a few women buying bouquets in the market.
“My husband is busy with work, and he doesn’t like to create romance for me after marriage. On May 20, I plan to invite my best friend whom I haven’t seen for a long time to have a delicious meal, then buy a cake and a gift for myself.” Ms. Lin express. (Photographed by reporter Li Sailong Yudan)