Land auction rules moderately loosen 11 homes in Shenzhen to attract 36.8 billion yuan

Original title: Land auction rules moderately loosen 11 homes in Shenzhen to attract 36.8 billion yuan

In any case, Shenzhen local auctions are still very lively.

On November 25, in the third round of land auctions in Shenzhen this year, a total of 11 residential land were successfully transferred, with a total land area of ​​about 38.07 hectares and a total land price of 36.837 billion yuan. Among them, 4 plots of land were transferred to the lottery session to determine the winner after on-site bidding.

“This time the local auction is much more lively than the last time.” At the scene of this local auction, a person from the investment and development department of a real estate company said this to reporters. The Shenzhen local auction attracted more than 20 real estate companies to participate, and the first live lottery made the scene lively.

“The price is out,

Destiny gives the rest”

Before the land auction officially began, the large screen in the Shenzhen Land and Real Estate Trading Center showed that 7 plots of land were sold at the reserve price. Among them, Shenzhen Metro won 5 plots including Shekou, Dayun, Songgang, Guangming, and Pingshan. Shenzhen Shenzhen-Hong Kong Science and Technology Innovation Cooperation Zone Development Co., Ltd. won the saleable talent housing land in Futian District, Hong Rongyuan won the Baoan Xin’an A004-0175 parcel, located at T201-0168, Longgang G02315-0026, Guangming Xinhu in Qianhai After the parcels of A641-0030 and A606-0258 enter the on-site bidding, they will be transferred to the lottery session to determine the winner.

The land parcel in Qianhai was fiercely competitive, and it was finally won by the Shenzhen Yantian Talent Housing Co., Ltd. and Shenye Southern Real Estate (Group) Co., Ltd. with a lottery of 8.665 billion yuan. When the result of the lottery came out, the staff of the real estate company cheered. It is worth noting that after the completion of the land project, the highest average price of ordinary commercial housing is 92,000 yuan per square meter, and the average selling price of housing for sale talents (excluding interior decoration prices) is 55,200 yuan per square meter. In the second round of centralized supply of residential land this year, there is also a plot located in Qianhai. The average price of the finished ordinary commercial housing has been adjusted from 99,000 yuan per square meter to 92,000 yuan.

Located in the G02315-0026 parcel of Longgang, the residential part was built for sale-oriented talent housing, which attracted 14 real estate companies to participate in the auction, and the participating real estate companies were very active in raising their placards, and they entered the lottery stage in an instant. Finally, Shenzhen Xingguangyuan Real Estate Development Co., Ltd. won. The two lands of Guangming were won by Shenzhen Property Development (Group) Co., Ltd. and Shenzhen Branch Valley Investment Co., Ltd.

A private investor at the site said that the profit margins of the four plots that entered the auction this time were much higher than those of the previous two plots, and the plots with low total prices were more popular. “The land in Qianhai can also be seen by private enterprises like us.” Some people who participated in the auction on the spot laughed and said, “The price is out, and the rest is left to destiny.”

Compared with the 22 residential land in the second round of this year’s centralized supply, the third round of centralized residential land supply has reduced both the number of plots and the construction area. Specifically, most of this round of residential land transfers followed the “three-limit double-competition + lottery” model that was first adopted in the second round of residential land transfers this year, and the highest premium rate for the plots is still controlled within 15%. Compared with the second round of centralized land supply, the major change in Shenzhen’s third round of centralized land supply is the adjustment of the bidding construction index from “full-year self-owned rental housing” to “saleable public housing”. This is in the eyes of market participants. This is a signal that the rules for land auctions have been appropriately loosened in order to ensure a moderate profit margin for real estate companies.

The third round of centralized land supply

Relax the local auction policy accordingly

Li Yujia, chief researcher of the Guangdong Provincial Housing Policy Research Center, said that more than 20 real estate companies participated in the auction, most of which are headquartered in Shenzhen. State-owned enterprises accounted for nearly 80% of the total, but there are also private enterprises that have been deeply involved in Shenzhen. At present, the property market is down, and there is even some pessimism, and the second round of centralized land supply in various places has been unsold. For Shenzhen, state-owned enterprises and local deep-farming private enterprises are needed to acquire land to send a positive signal to the market. All in all, the third round of centralized land supply in Shenzhen did not show that other cities have significantly lowered the land acquisition threshold, or even broke through the long-term mechanism that has just been established. On the one hand, it shows that the value of Shenzhen’s land is recognized by all parties; on the other hand, Shenzhen must set an example in adhering to the long-term mechanism, and cannot compromise with the old model just because of a temporary decline, and convey to the market the underlying housing prices and dependence on real estate. Signal. In addition, appropriate amendments have been made under the principle of adhering to the principle of doing something and not doing something to achieve the purpose of stabilizing the real estate market.

According to incomplete statistics, as of now, more than 16 cities including Beijing, Hangzhou, Shanghai and Shenzhen have announced the third round of centralized land supply information. Due to the strict restrictions on land auctions in most cities in the second round of centralized land supply, real estate companies are not enthusiastic about participating, resulting in a high rate of unsold land parcels, and transactions at the reserve price have become the norm. Therefore, many cities in the third round of centralized land supply have correspondingly relaxed their land auction policies, and some cities have also increased the supply of high-quality land. On the whole, the third round of centralized land supply has been adjusted from the three dimensions of transfer details, supply scale, and supply structure.

Take Guangzhou as an example. Compared with the first two rounds of centralized land supply this year, the third round of centralized land supply in Guangzhou has declined in both quantity and amount. Among them, the first batch of centralized land supply includes 48 plots with a total listing price of 90.1 billion yuan; the second batch of centralized land supply includes 48 plots with a total listing price of 112.4 billion yuan. It is worth noting that in the third round of centralized land supply, the Nansha and Huangpu plots canceled the requirement of “limited house prices”. In Hangzhou, the third round of centralized transfer of land has been officially listed recently, and more than half of the high-quality land in the main urban area, and the “price limit” of many sectors has been raised, the “competitive quality” has been cancelled and replaced by “fixed quality”, that is The government stipulates quality requirements, real estate companies promise to build as required, and existing home sales testing measures have also disappeared.

Yan Yuejin, research director of the Think Tank Center of E-House Research Institute, said that the previous cooling of the land auction market was largely related to the various pressures faced by the land transaction market. First, various types of land transactions are subject to more and more constraints; second, real estate companies are generally short of funds, and the return of both financing channels and sales funds is slightly sluggish, suppressing the enthusiasm of real estate companies to participate in land auctions.