Home » Light Industry Manufacturing and Textile and Apparel Industry Weekly Report: Reviewing the Development History of the Furniture Industry to Explore the Changes of Mainstream Consumption Scenarios_ Oriental Fortune Net

Light Industry Manufacturing and Textile and Apparel Industry Weekly Report: Reviewing the Development History of the Furniture Industry to Explore the Changes of Mainstream Consumption Scenarios_ Oriental Fortune Net

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Light Industry Manufacturing and Textile and Apparel Industry Weekly Report: Reviewing the Development History of the Furniture Industry to Explore the Changes of Mainstream Consumption Scenarios_ Oriental Fortune Net

This week’s topic: Review the development of the furniture industry and explore the changes in mainstream consumption scenarios: We believe that the development of household consumption scenarios determines the aggregation of consumption traffic to a certain extent. By reviewing the development history of my country’s furniture industry, we found that from the 1980s to the 1910s, the rapid development of the home building materials store channel and gradually dominated my country’s furniture sales channel model, making the originally scattered traffic effectively gathered. After the 10s, with the rapid development of emerging channels such as hardcover housing, online e-commerce, and designer channels, the flow of furniture consumption in my country has become more scattered, and the ability of stores to gather traffic has weakened.Leading enterprises in various links in the furniture industry chain have opened up one after anotherOnline and offlineThe channel construction mode of collaboration, omni-channel layout, and multi-category integration can effectively occupy multiple traffic portals to obtain traffic advantages.It is recommended to pay attention to the leading enterprises with omni-channel and full-category layout in the industry chainOppai Home FurnishingGujia Home FurnishingSophiaZhibang Home FurnishingGold kitchen cabinetWait.And we believe that the brand influence of traditional home furnishing stores has been deeply rooted in the hearts of the people based on years of development, and with one-stop multi-category coverage andMassive DataUnder the current trend of scattered traffic entrances, it still has outstanding ability to gather traffic, and it may continue to dominate home furnishing retail in the future.It is recommended to pay attention to the leader of home building materials stores in my countryactually homeMacalline

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Investment strategy in 2022: Seek “advance” in “change”, and subdivide the leader to seize the opportunity. Furniture: Focus on opportunities for channel change in the domestic market.Among them, the customized furniture sector is recommended to pay attention toOppai Home FurnishingSophiaZhibang Home FurnishingGold kitchen cabinet;Finished furniture section recommends attentionGujia Home FurnishingQumei Home FurnishingWait. Papermaking and packaging and printing sector: The subdivision track pattern is optimized, and the strong will stay strong.Recommended to followSun PaperShanying InternationalCrane sharesWuzhou Special PaperBaiya sharesHao Yue NursingWait.

Entertainment and jewelry sector: Consumption upgrades continued, and prosperity rose.Recommended to followChenguang StationeryandZhou DashengWait. Retail of home building materials: Professional home building materials stores still dominate, and digitalization and high-frequency consumption empowerment have become mainstream.It is recommended to focus on leading digital transformationactually homeMacallineTextile and Apparel

The trend of the national trend continues, and there are good opportunities for sports shoes and clothing and children’s clothing.Recommended to followAnta SportsHuali GroupSemir clothingSteady Medical,andBosidengWait.

This week’s market review: The Shanghai Composite Index fell 1.13% this week, and the light manufacturing industry fell 0.63%, slightly outperforming the broader market.Textile and ApparelThe industry fell 0.42%, outperforming the broader market slightly. Among them, the papermaking sector rose 2.01%, the packaging and printing sector fell 0.35%, the household sector fell 1.82%, the entertainment light industry sector fell 4.14%, and other light industry sectors rose 0.16%. The textile manufacturing sector fell 0.67 percent, while the apparel and home textiles sector fell 0.7 percent.The top three gainers in the light manufacturing industry this week areMerrill Cloud(61.21%)、Prince New Materials(13.24%)、Qumei Home Furnishing(12.83%); the top three decliners areXintonglian(-13.19%), Yao Kee Poker (-12.7%),Annie Shares(-10.5%)。Textile and ApparelThe top three in the industry areYimin Group(22.51%), ST Modern (9.56%),Nobon shares(9.18%); the top three decliners wereHuasi shares(-8.97%)、Rolle Life(-8.35%)、Tianchuang Fashion(-7.35%)。

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Risk warning: the price of raw materials fluctuates greatly; the risk of sluggish terminal demand; the risk of exchange rate fluctuations.

(Article source: Firstsecurities


Article source: Capital Securities

Responsible editor: 92

Original title: Light Industry Manufacturing and Textile and Apparel Industry Weekly Report: Reviewing the Development History of the Furniture Industry to Explore the Changes of Mainstream Consumption Scenarios

Solemnly declare: Oriental Fortune.com releases this information for the purpose of disseminating more information and has nothing to do with the position of this site.

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