Liquor in the Universe and the Great Laojiao Gas is Out of China-A List of the Fifth China Wine City and Luzhou Laojiao Culture and Art Week of the International Poetry and Wine Culture Conference
News from Sichuan News Network (Zhu Sirui, reporter Cheng Haiying)Autumn is a romantic season and a hotbed of poetry and wine. Facing the growing autumn mood, the Fifth China Wine City Luzhou Laojiao Culture and Art Week of the International Poetry and Wine Culture Conference was held in Luzhou. The current Luzhou Laojiao Art and Culture Week started on October 13 and lasted until the end of the 17th.
The power of the old cellar in the wine
“Taste a cup of pure Yangdong base wine, take a sip, the aroma of the wine bursts quickly in your mouth, staying in your mouth for a while, and slowly feel its astringency, sweetness and power from Luzhou Laojiao. “
Entering the national cellar pits, the altars are fragrant, and the earth sorghum red, spring blossoms and autumn fruits, fragrant and fragrant, the aroma of wine is fascinating. As the so-called “thousand-year-old cellar, ten thousand years old lees, good wine requires the old cellar”, the reporter went to the open Chunyang Cave, the reporter personally experienced the place of cultivation of the old wine in the cave, and understood that the awesome new wine has turned into an indulgent one. The secret of fine wine.
The older the cellar is, the more fine wines can be produced, and the more it can reflect the true value of a liquor brand. Chunyang Cave has always been a place for self-cultivation of Luzhou Laojiao’s high-end original wine. It is listed as the first intangible cultural heritage and key cultural relic protection unit in the country. Every batch of high-quality original wine needs years of cultivation in the cave.
 |
It is reported that Chunyang Cave was completed by the later transformation of air-raid shelters during the Anti-Japanese War. It was entirely artificially built. It was named after Lu Dongbin (name Chunyang), one of the Eight Immortals. According to legend, Lu Dongbin loved to drink good wine and traveled to famous mountains and rivers only for that cup. Fine wine. The ancients named the cave where the wine was stored as Chunyang Cave, which means that the new wine will be cultivated as a fine wine after years of precipitation in the Chunyang Cave.
Everyone gathers “Rong”
Piano, violin, and cello are transformed into the “Music Three Musketeers”, and they can play martial arts movie music together, which can be exciting or soothing. The beauty of martial arts, music, and culture are accompanied by melody flowing in the thousand-year fragrance of wine in the wine city. Not only wine, Luzhou Laojiao has always supported music, dance drama, poetry and other arts to meet people’s emotional needs.
 |
“I am very excited when I came to Luzhou, especially after visiting the’China’s First Cellar’ built in 1573. I strongly felt that wine and music are inseparable from ancient times to the present.”Cultural lover‘Today, sharing music, sharing martial arts, and sharing movies with you at Luzhou Laojiao Culture and Art Week is very meaningful! “The internationally renowned music master Tan Dun gave a lecture on the theme of “Music Martial Arts, Martial Arts Music” to communicate with literary and artistic people, music lovers and friends from Luzhou.
 |
At the scene, Tan Dun, together with violinist Li Yuhe, cello player Zhu Lin, and pianist Zuo Zhang, performed his dedicated “Martial Arts Trilogy” to the audience, using the “Instrument Three Musketeers” piano, violin and cello as three films Create music to tell martial arts stories and express the spirit of martial arts.
When the four guests joined hands in the curtain call, the audience applauded and applauded continuously. “Mr Tan Dun is worthy of being a top music artist. His music blends Eastern, Western, traditional, modern, external and internal.” The audience received rave reviews and expressed their beauty of music and art. Deeply moved.
 |
This year’s Culture and Art Week, Luzhou Laojiao has created a “Liquor City Forum” with a super lineup, inviting poets, artists, and cultural scholars to give lectures on poetry, music, literary creation, etc., enriching the cultural life of the masses and creating a strong academic Atmosphere, prosper Luzhou cultural construction.
Research platform culture empowers the world to taste China
In Chinese traditional culture, wine culture and poetry culture are the two main elements of Chinese traditional culture. For a long time, Luzhou Laojiao has always insisted on using wine as a medium to continuously innovate the world expression of Chinese traditional culture, and has been particularly persistent in the exploration of brand culture. It has persisted in being a disseminator of Chinese traditional culture and Chinese liquor culture.
 |
Luzhou Laojiao strengthens cultural self-confidence, promotes the construction of a cultural power, promotes the development and prosperity of cultural undertakings, promotes the construction of poetry in the new era, discovers and inherits Chinese traditional poetry and wine culture, promotes the construction of Luzhou urban culture, builds urban cultural IP, and polishes The golden name card of Luzhou “China Wine City”, the International Poetry and Wine Culture Conference came into being in 2017.
 |
Liu Miao, Secretary of the Party Committee and Chairman of Luzhou Laojiao Co., Ltd. said, “In the past five years, we have held more than 30 poems and wine cultural activities with more than 4,000 people participating and a collection of millions of poems, stopping by the 448-year-old cellar. I have been to remote mountainous areas in China, and also to Europe thousands of kilometers away, and continue to bring gorgeous and colorful poetry and wine cultural stories to different corners of China and even the world, so that the world can taste China.”
 |
Today, the ever-expanding international poetry and wine culture conference has also become a window for the world to experience Chinese poetry and wine culture, and has become another cultural symbol for the world to understand Luzhou Laojiao.
At the opening ceremony of the event, Luzhou Laojiao·Guojiao 1573 Research Institute was formally established. It is understood that the Institute will build a research platform to promote the high-quality development of China’s liquor industry and build the “big strategy” and “big resources” of Luzhou Laojiao.
 |
At the same time, Luzhou Laojiao Research Institute will hire a group of senior consultants to design “decision-making consultation, development strategy, corporate management, brand management, marketing, cultural research, technological innovation, and big data information” for the top-level design of Luzhou Laojiao “Great Wisdom”. Technology” and other empowerment. And output a series of research results to empower the sustainable development of the liquor industry and the construction of the “big culture” framework system of Luzhou Laojiao.
It can be foreseen that Luzhou Laojiao will radiate more vitality in the cultural dissemination and export in the future, and help Chinese liquor’s name card to shine more brightly on the world stage!