Shanghai Securities News China Securities Network News (Reporter Song Weiping) The latest survey by Lvmama Travel shows that during the upcoming New Year’s Day holiday, tourists will mainly travel in the city and in the province. Post-80s, post-90s and post-00s are well-deserved ” “Consumption responsibility” accounted for more than 80%. Parent-child walks, theme parks, New Year’s blessings, and climbing and climbing. Tourist groups of different ages have different play styles. In terms of destinations, Shanghai, Sanya, Nanjing, Zhuhai, Wuxi, Suzhou, Xiamen, Kunming, Guangzhou, Qingdao and other places are very popular.
Data trends of Lvmama show that Shanghai, Nanjing, Zhuhai, Wuxi, Suzhou, Qingdao, Guangzhou, Nantong, Changzhou, and Langfang have become the most popular surrounding destinations during the New Year’s Day holiday this year.
As the main force for holiday outings, post-80s, post-90s, and post-00s New Year’s Day outings are also very different. Based on the analysis of the booking situation on the Lvmama platform, the pre-80s generation’s travel bookings are mainly based on hotels in the suburbs of the city or “hotel + scenic spots” package products.
Take Shanghai as an example. Parent-child hotels and B&B packages in Jiading, Fengxian, Chongming and other places in the suburbs of Shanghai continue to sell well. Products near country parks, theme parks, and museums are the most popular products. The travel time is mainly 2 days 1 night and 3 days 2 nights. Many hotels have also launched parent-child theme rooms for parent-child family tourists, as well as a series of activities such as feeding cute pets, parent-child riding, and handicraft experience, to meet the needs of parents for different types of baby walks.
From the perspective of post-90s consumer preferences, it is a popular choice to book theme park tickets in groups to watch a firework show, go to the suburbs to climb mountains, go to the city center observation deck to climb high, and go to the blessing scenic spot to welcome the new year. For the post-90s people, even if they can’t travel far, they must have a sense of New Year’s ritual that belongs to them.
For the crowd represented by the post-00s, clock-in tours of landmark buildings, party in suburban homestays, and immersive drama performance secret rooms are their “favorites.” Compared with tourists of other age groups, young people in the “Z Age” prefer fragmented play projects that are fully personalized and have an immersive experience.
As the last small holiday before the Spring Festival, many tourists also choose to go to low-risk areas to welcome the new year. “Going south to shelter from the cold and going north to ski” is still the most popular travel option for this group of people. Data from the Lvmama platform shows that Sanya, Shanghai, Xiamen, Zhuhai, Kunming, Guangzhou, Chengdu, Chongqing, Guilin, and Nanjing will become the most popular long-term destinations for the New Year’s Day holiday this year.Return to Sohu to see more
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