“Mad Men” Ye Maozhong dies. According to Beiqing.com, Ye Maozhong, a famous marketing planning expert and brand management expert in China, founder and chairman of Ye Maozhong Marketing Planning Agency, died in Shanghai on January 13, 2022, at the age of 54, due to terminal cancer. According to top news reports, in November 2020, it was disclosed by the media that Ye Maozhong revealed that he was undergoing chemotherapy for advanced cancer. Unexpectedly, just over a year later, he tragically passed away.
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“Mad Men” Ye Maozhong
According to public information, Ye Maozhong is a native of Taizhou, Jiangsu. He is an advertising strategy consultant of CCTV, a distinguished professor of Tsinghua University, a famous Chinese marketing planning expert and brand management expert, and the founder and chairman of Ye Maozhong’s marketing planning agency.
In 1989, he filmed the Chunlan air-conditioning advertisement of “Six goals in one shot”.
In 1997, Ye Maozhong founded his own advertising company in Beijing, and successively served many well-known brands such as “Ikoro Flooring”, “Arctic Velvet Thermal Underwear”, “Real Kung Fu Fast Food”, and quickly increased the popularity and popularity of these brands within a limited time. Sales Performance.
The marketing strategies in charge of Ye Maozhong have achieved great success. Among them, Real Kung Fu Fast Food has grown from several small stores in Dongguan to more than 540 directly-operated stores nationwide in 6 years, becoming the first brand of Chinese fast food chains in China; Aihuashi luggage sold 14 million in 2008. The 7 million inventory has grown to 1 billion in 2013, and it has developed into the largest luggage brand in China; the annual sales volume of Hongjinlong has grown from 170,000 cases to 1 million cases; the sales of Yake Candy has increased by 7 times; 361° From 700 million sales to more than 2 billion in two years…
The advertising slogans planned and written by Ye Maozhong “everyone on earth know” and “the heart of a 30-year-old person at 60 years old, and the heart of a 60-year-old person at 30 years old” have become popular words in the society. And “men should be cruel to themselves” was rated as one of the top ten buzzwords in Chinese advertising.
In addition, many popular advertising slogans are also from the hands of Ye Maozhong. For example, Heng Yuanxiang’s “Heng Yuanxiang, Yang Yang Yang.” “Visit Hailan House twice a year! Hailan House, a man’s wardrobe!” “Calcium from the blue bottle, delicious calcium.” “If you are tired and sleepy, drink Dongpeng special drink.”
Ye Maozhong has also written many books, including “Notes of Advertisers”, “Creativity is Power”, “The Temptation of Seven Trillions of Kung Fu”, “Turn Around and Look at Planning”, “Conflict” and so on.
In 1996, Ye Maozhong published his first advertising book “Notes of Advertisers”, which was the first advertising book written by the Chinese himself and focused on practical operation, and became a bestseller of the year. More than 10,000 copies were sold in a month. In “Advertising Man’s Notes”, he called himself an advertising duck, “A duck is a thing that can run on land, swim in water, and jump twice in a hurry.”
In 2013, he published “16 Key Words of Marketing”, which took 3 years to create, summed up Ye Maozhong’s 24 years of local practical experience, and discussed the methods of local marketing from 16 aspects, which has influenced Ye Maozhong. 300,000 readers.
In recent years, a word frequently mentioned by “planning genius” Ye Maozhong is “conflict”, and promotes the concept of conflict marketing to the public. Ye Maozhong believes that “marketing is conflict, third-class marketing is to discover conflicts; second-class marketing is to resolve conflicts; and first-class marketing is to create conflicts.” “Through phenomena, insight into essential conflicts” has also become his mantra.
Since the beginning of his career, Ye Maozhong’s boutique planning has been frequent, highly respected by the industry, and has won many awards. From 1997 to 2000, he was rated as one of the top ten planners of Chinese enterprises; in 2001, he was rated as one of the top ten most influential people in Chinese marketing; He is the manager of China’s top ten advertising companies; in 2004, he was selected as one of the 25 influential figures in China’s marketing process, and was selected as “China’s Top 50 Creative People”; in 2005, he was selected as one of China’s top ten marketing experts.
Ye Maozhong is also an artist
In fact, Ye Maozhong is not only a famous curator, but also an artist. Ye Maozhong has held large-scale solo exhibitions all over the country before.
Qiu Ting, deputy dean of the School of Chinese Painting at the Central Academy of Fine Arts, said at the opening seminar of Ye Maozhong’s painting exhibition, “From the presentation of Mr. Ye’s paintings, it can be seen that whether it is copying Fu Baoshi’s vigorous brushwork or copying Muxi’s vast distance, both In the pursuit of far-flung appeal, it is the consideration of worldly transcendence, escape from this complicated world through landscape, and obtain spiritual extradition.”
Artist Zhou Chunya commented, “Mr. Ye’s creative qualities are actually lacking in many artists. His heart is very pure, and he feels that apart from painting, there are no other impurities.”
Ye Maozhong’s personal Weibo was stopped in June last year.
“A generation of masters in the marketing planning industry”
Many netizens expressed their sighs at the news of Mr. Ye Maozhong’s death. “There is no one who is engaged in marketing who does not know Ye Maozhong. He can be regarded as a generation of masters in the marketing planning industry. He has created many legendary marketing cases.”
Another person said, “Ye Maozhong was the one who was written into the textbook in my university’s advertising course. It feels like an era has quietly passed away, and the seniors have gone away one after another, leaving only the lonely stage and the empty auditorium.”
“The fallen stars are legends of a generation. David Kennedy, Lin Junming, Ye Maozhong. Heaven needs advertising people.”
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