Home » More meat less pizza, in the second lockdown the Italians prefer the barbecue

More meat less pizza, in the second lockdown the Italians prefer the barbecue

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From dessert and pizza chefs to grill wizards. Italians changed their culinary habits and passions between the first and second lockdowns. According to a survey carried out by ShopFully, pizza-making products such as yeast and passata have undergone a reduction in demand by 65 and 60 percent respectively between the first and second lockdown.

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On the other hand, in the first week of lockout in 2021, ready-made pizza is among the thousand products most sought after by Italians, with a surge of almost 90 percent among searches for products to buy. Also sought after are the words ‘beer’, ‘grill’ and ‘barbecue’ and all types of meat to put on the grill: from kebabs to hamburgers, to sausages.

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The comeback of fresh foods

Virtual searches that correspond to real consumption. As confirmed by Coldiretti. “While last year flour, milk, eggs and canned goods recorded consumption surges from 80 per cent for flour and canned legumes to 50 per cent for pasta, to 60 per cent for tinned meat, this year, concurrently with the second lockdown, it is the freshest and most select meat and produce that has the most weight in the shopping cart, “he explains Lorenzo Bazzana, economic manager of Coldiretti. “Obviously they are sensations because it is too early to have complete results of the surveys. Some trends of the first lockdown are confirmed, such as the increases in the purchase of butter, eggs and flour, but this year there is a shift towards less basic products, with the recovery of delicious things, fresh meat and fish and high-end fruit and vegetables. Obviously, wallets permitting “.

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From ‘bunker’ shopping to ‘comfort food’

We can therefore say that we have gone from a ‘bunker’ shopping, of a utilitarian type, in which it was important to accumulate long-life foods, such as Uth milk (+ 20%) instead of fresh one, to one made up of fresh foods and the so-called ‘comfort food’. “Last year the choices were driven by the fear of not being able to go out, so when you went to the supermarket the goal was to stock up, today the restrictions are taken in a less rigid and perhaps more conscious way, so spending is also seen as a reason to go out “continues Bazzana. “Of course, the pandemic has impoverished many families, so this is true for those who have more or less maintained the same level of income, because those who have economic difficulties have neither changed nor increased their food expenditure. In general, there has been savings. because being stuck at home fewer items of clothing were purchased, less was spent on lunches and dinners out, for the hairdresser and the beautician. However, the increase in domestic consumption of food did not compensate for the decline in non-domestic ones. where the entire agri-food supply chain is in a major crisis: just think not only of the catering industry, which was the main customer, but also of the producers of ready-to-eat meals for example in the office and which, thanks to smartworking, have suffered a sharp drop in demand “.

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An Easter with more sweets

And for Easter? Coldiretti also estimates that one in three families will make typical Easter sweets at home. But that doesn’t mean you won’t buy ready-made chocolate eggs and doves. In fact, Unionfood claims that this time there will be no “bloodbath” last year for confectionery companies, which in 2020 saw their sales contract by around 40 percent. Among the causes of the decline, the distancing: in the supermarkets there was no space to be able to insert exhibitors, unlike this year, in which the lockdown did not catch us unprepared.

Easter lockdown, Coldiretti: + 20% for food shopping over the weekend before all of Italy turns red



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