[Epoch Times, January 07, 2022]The first-tier mainland city of Shenzhen only sold one set of property for the first time this year. Some people in the industry are cautious about the new home sales situation.
According to a report by China Business News on January 7th, in 2022, the first new building in Shenzhen, “Bright Allianz Shangjing Mansion”, recently launched 353 units and only attracted 15 batches of customers to register, with a recognition rate of less than 5%. 1 set was sold, refreshing the lowest sales rate of new disks in Shenzhen.
The average registered price of Allianz Shangjing Mansion is 51,900 (RMB, the same below) per square meter. It is mainly 89-111 square meters of rigid-demand units. It is located in the Guangming central area of the Internet celebrity area of Shenzhen’s Gang-needs in recent years, close to the area’s hot science On the edge of the park.
The report said that the situation of cold housing sales in Shenzhen has appeared since December last year. On December 29, 2021, there were 1594 units in Longhua Wanfu Garden, and only more than 20 units were sold on the opening day.
No worries about selling every time, Shenzhen Internet celebrity disk, China Resources City Runxi Phase II, will conduct online room selection in December 2021, with an average price of 132,000 yuan per square meter. There are 1,486 batches of customers in 1024 units, and thousands of people choose rooms for 17 hours. After that, the overall reduction was about 90%. China Resources said that there is still a small amount of 120 square meters of housing remaining.
In November 2020, the first phase of China Resources City Runxi opened at an average price of 131,000 per square meter. The 1,171 units were sold out 13 hours after the opening. The situation of Internet celebrities has reversed in one year, and many people are worried about the trend of new homes this year.
Due to the sluggish sales of new properties, many long-lost marketing strategies such as “down payment installments” and “10% down payment” have also reappeared. In addition, developers also fought a price war, Guangming Longguang Jiu Rui Mansion launched 100 sets of 10% discounted housing on the opening day. Soon after the opening of Dushu Yangguang in Luohu District, the price dropped by 15%.
According to a number of intermediaries, many developers, based on the current sales situation, directly doubled their commissions for some new projects, with points as high as 6%. Some properties choose to be referred on the opening day.
A marketing person from a leading real estate company in Shenzhen who did not want to be named said that he is cautious about the sales situation of new homes in the beginning of the year. “In 2022, Shenzhen’s new market launch volume is still relatively large, basically continuing the real estate supply trend and market distribution of previous years. However, in fact, new projects in the supply areas of Guangming, Longgang, and Longhua have already sold out in the second half of last year. It’s the first half of the year. Since September, the entire new market in Shenzhen has continued to increase in supply and negative news such as the financial crisis of real estate companies have emerged.
The person said that it is now approaching the Lunar New Year, and it is expected that the new housing market will not see a particularly obvious improvement in January and February 2022. Many properties are not well located and high prices are bound to make some discounts on prices. “The trend will continue.
Editor in charge: Liu Yi
.