In order to protect the legitimate rights and interests of financial consumers and build a harmonious and stable financial consumption environment, Shanghai Pudong Development Bank Beijing Branch recently launched the “3.15” consumer rights protection education and publicity week. With the theme of “promoting consumption fairness and sharing digital finance”, the event aims to strengthen the financial rights protection of special groups such as the elderly and the disabled through various forms of publicity activities.
All staff up and down to promote online and offline full coverage
With the advantages of multiple outlets and wide coverage, Shanghai Pudong Development Bank Beijing Branch actively created a good publicity atmosphere, carried out financial knowledge popularization activities, placed “3.15” publicity posters and financial knowledge popularization manuals at the outlets, and scrolled 315 event posters on the electronic screen. Aging financial services promotional videos, etc. Each sub-branch also launched the “President’s Service Day” activity. The president of each sub-branch conducts consumer protection duty to popularize financial knowledge for customers, reveal the latest scams, and enhance risk prevention awareness.
All units actively use online and offline channels to expand the coverage of financial knowledge dissemination. While producing WeChat graphics, comics, and video clips, while fully implementing epidemic prevention measures and ensuring epidemic prevention and control and health and safety, enter the community, Nursing homes, parks and other places, organize and carry out interactive publicity, further attract the elderly to actively understand the eight basic rights of consumers, telecommunication fraud, deposit insurance and other knowledge, and enhance their risk prevention awareness and risk identification ability. All staff work together to let users feel the “warm financial services” of SPDB.
Caring for the elderly customers and implementing “smart consumer protection”
In response to the common problem that the elderly cannot fully enjoy the convenience brought by intelligent services, Shanghai Pudong Development Bank Beijing Branch innovated digital means, combined with offline services, and continued to promote aging-friendly financial services as a key project. “Service Plan for Elderly Customer Groups”, which provides standardized service procedures for elderly customers, uniformly equips outlets with service facilities that are convenient for the elderly, and sets up green channels and service specialist mechanisms to allow the elderly to receive personal guidance and quick response.
During the 315 event, bank staff also focused on promoting the bank’s smart service tutorials to the elderly, including how to switch the “big character version” of the bank app, and what to do if you forget your bank password. If the elderly encounter related problems in daily life, You can also find answers on your own in the mobile app to help the elderly reduce the burden of memory.
For the common financial problems related to the elderly, Shanghai Pudong Development Bank Beijing Branch also made a classification and summary, and publicized and explained to the elderly customers during the 315 publicity week. For example, after the implementation of the new asset management regulations, the bank’s wealth management products have undergone major changes. We especially remind the elderly to pay attention to the difference between wealth management products and bank deposits when choosing wealth management products. Wealth management products have certain investment risks and cannot guarantee principal and interest. At the same time, we should also pay attention to whether the risk level of financial products matches with itself.
Regarding the often-asked question of deposit insurance repayment, Shanghai Pudong Development Bank Beijing Branch also gave an official explanation: the repayment limit of deposit insurance is RMB 500,000, but deposits of more than 500,000 are not without security, even if individual banks When a problem occurs, through market means, the deposit insurance fund is used to facilitate healthy banks to acquire troubled banks, which means that the deposit of troubled banks is transferred to healthy banks, and the rights and interests of depositors can also be fully protected.
Consumer protection services are no small matter. The relevant person in charge of Shanghai Pudong Development Bank Beijing Branch said that the follow-up will be customer-centric, from a professional point of view, continue to improve and optimize the long-term mechanism for consumer rights protection, innovate digital means to promote the solution of the “digital divide”, and continuously enhance the access of the elderly. feeling, happiness and security.
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