Inevitably red, aerodynamic and sporty, but perfect for “the road”: Puma has unveiled the new Ferrari-inspired sneakers, a tribute to the new SF90 Stradale hybrid hypercar, and orders have already started.
The Maranello House – which recently made its debut in the world of fashion – thus continues the collaboration with Puma, which in the past had unveiled models inspired by engines, lending the brand for the Ferrari Ion F by Puma, which incorporate several characteristics of the SF90 Stradale . In addition to the color (but there is also the black version) there are the essential and sinuous lines, the prancing horse on the tongue and the reflective tpu panel that stands out on the back of the shoe and is wrapped in a foam inspired by the front spoiler of the Italian hypercar.
On the other hand, the Maranello company has already made clear its future intentions, presenting its first fashion collection with a fashion show that united the two worlds. On the catwalk, garments designed by the creative director Rocco Iannone, former Giorgio Armani designer, who mixed traditional materials such as silk with more innovative ones such as recycled plastic.
The collection will be presented once a year, and the garments will be sold online and in dedicated boutiques open in Maranello, Rome, Milan, Los Angeles and Miami. The new Puma Ion Fs are part of this new “fashionable” Ferrari path, for a range that is inspired only by cars, but also by the link between their curves and human anatomy, to highlight the thread that combines clothing, engines, design and innovation. The price? 470 euros.
