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Purple dreams at the eastern foot of Helan Mountain

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  Grape wine brewing industry of 100 billion yuan in Ningxia

Purple dreams at the eastern foot of Helan Mountain

Guangming Daily reporter Wang Jianhong Zhang Wenpan Cao Yuanlong Liu Meng

Helan’s vigorous, 崚嶒folded green.

The alluvial accumulation of the Yellow River has created a fertile plain of Ningxia for thousands of miles. The alluvial fans on the eastern foot of Helan Mountain have only barren gravel, which makes people looking forward to rich grains in the fields look forward to the mountains and sigh.

However, these mineral-rich sand and gravel soils, combined with latitude, altitude, light and heat, and mountains and rivers, give birth to top wine producing regions that are well-known both at home and abroad.

“With the continuous improvement of people’s living standards, the wine industry has great prospects.” General Secretary Xi Jinping fully affirmed and placed high hopes on the wine industry in Ningxia. In recent years, Ningxia has thoroughly implemented the general secretary Yin Yin’s instructions, took the grape and wine industry as a key industry, systematically planned and deployed scientifically, and strived to become a large industry of 100 billion yuan by 2025.

On September 26, the first China (Ningxia) International Wine Culture Tourism Expo will open in Yinchuan. This is the country’s first national-level comprehensive exhibition of wine culture and tourism. 183 wineries and enterprises brought various wines, wine processing machinery and equipment, wine utensils and other wine industry related products to the show.

  Small grapes connect the big world

A small grape bunches the big world.

More than two thousand years ago, Zhang Qian’s envoy to the Western Regions introduced grape varieties and brewing technology, and passed through Xinjiang and Gansu’s Hexi Corridor to Ningxia, making Ningxia one of the first regions in my country to grow grapes and make wine. After more than two thousand years of planting and brewing in the land of China, wine has long been integrated into the Chinese style.

Since 2012, Ningxia has held 9 consecutive Helan Mountain Mountain International Wine Expos, and has introduced 60 international winemakers from 23 countries through the World Winemaker Helan Mountain Mountain Invitational to promote in-depth exchanges with internationally renowned production areas and companies. .

Today, the grape planting area at the eastern foot of Helan Mountain is 550,000 mu, accounting for a quarter of the country, and there are 211 wineries with an annual output of 130 million bottles. “Helan Mountain East” has won more and more honors in the international wine field, and more and more winemakers and distributors at home and abroad are attracted here.

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In 2020, in the face of the unfavorable foreign trade environment brought about by the global epidemic, the export of wine from the Helan Mountain East foothills of Ningxia has grown against the trend by 46.4%, and its international influence and competitiveness have continued to increase. In March 2021, the “China-Europe Agreement on Geographical Indications” officially came into effect, and the wines from the eastern foothills of Helan Mountain were included in the protection catalogue.

The purpose of this Expo is to strengthen exchanges and cooperation with the world’s major wine-producing countries and domestic grape-producing regions, further expand the visibility and influence of the “Wine Capital” at home and abroad, and promote the high-end, green, and intelligent wine industry The development of globalization, integration and branding.

The Expo has 6 major events and 20 sub-events, including the World Wine Conference, the 2nd Sino-French Wine Culture Forum, China (Ningxia) International Wine Culture Tourism Festival, etc. There are consultations from domestic and foreign dignitaries and guests, and the industry The exchanges and seminars of big coffee, there are also high-quality wine brand exhibitions, and pragmatic cooperation with well-known companies.

“We will continue to promote Chinese wine to go global, introduce advanced concepts, development models, and varieties and technologies, expand brand awareness and influence, create a high ground for the deep open development of Ningxia’s wine industry, and enhance the international voice of Chinese wine.” Said Zhao Yongqing, member of the Standing Committee of the Party Committee and Executive Vice Chairman of the Ningxia Hui Autonomous Region.

  Small grapes breed big industry

A single grape flourishes the soil and water, and also breeds a 100 billion-level industry.

On July 10, the Ningxia National Grape and Wine Industry Open Development Comprehensive Pilot Zone was established. It is planned to build a modern grape and wine industry zone with a comprehensive output value of 100 billion yuan in 5 years. “It is necessary to seize the opportunity of the construction of the comprehensive pilot zone, increase international exchanges and cooperation, and build Ningxia into an internationally renowned wine commodity trading center and cultural exchange center, and promote the integration of Chinese wines represented by Helan Mountain wines into the world under the new situation. Big circulation and enhancement of core competitiveness will enable Chinese wine to truly cross the oceans and into the world.” said Li Tangbing, deputy director of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology.

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The first comprehensive test zone means the policy support of the first test-the state supports the comprehensive test zone to establish a national-level enterprise technology center for wine, and build a Chinese wine industry technology research and development and transformation institution that integrates theory, experiment, production and research; encourages The winery has formed a marketing consortium with large domestic and foreign wine marketing companies to fully activate the sales chain, create an international logistics system and green channels; cultivate smart wine demonstration enterprises, build multiple smart vineyard winery demonstration bases, and cultivate and construct each with its own characteristics The Internet E-commerce Industrial Park.

“Anchor the industry goal of 100 billion yuan, based on resource endowment, Ningxia accelerates the pace of opening up development, focusing on new technologies, innovating models, creating new business formats, building new platforms, implementing new projects, and exploring the adoption of first-class products , The open development of an industry promotes a new model of ecological environment balance and regional economic prosperity, and provides a demonstration for the whole country.” said Cao Kailong, director of the Management Committee of the Grape Industrial Park at the eastern foot of Helan Mountain in Ningxia.

With the gradual release of policy dividends, the chain effect of industrial development began to appear: since July, investment companies from many countries and regions have successively started building “purple projects” such as wine towns and wineries in Ningxia; China Telecom United The Chinese Academy of Sciences and Ningxia Agricultural Reclamation Group have built a “Red Wine Cloud” platform; 213 COFCO famous villages under the COFCO Group have put 11 wines from the Helan Mountain East foot production area on the shelves; Ningxia University and Northwest Agriculture and Forestry University have jointly established a wine grape test demonstration park. Cooperate with Yamanashi University in Japan on viticulture and wine brand building.

With the east wind from the construction of the comprehensive pilot zone, the wine industry in the eastern foothills of Helan Mountain has gathered energy and gained momentum.

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  Small grapes are associated with a big fusion

The upstream of the wine industry is connected with agriculture, the middle is dependent on the processing industry, and the downstream is connected with service industries such as cultural tourism and health preservation. It is a composite industry with multi-industry integration and multi-format superimposition. Expanding and leading the “wine +” new business and new models, and realizing the in-depth integration of wine and tourism, culture, art, sports, health care, and information sectors, Ningxia has a lot to do.

On the eastern foot of Helan Mountain in September, the contiguous vineyards are hidden in the scenery of Qingdai Mountain. More than 200 wineries with different styles string together Helan Mountain rock paintings, Xixia Mausoleum, Zhenbeibao Western Studios and other characteristic attractions, forming a tourist belt along the Helan Mountain.

In Hedong Estate Winery, there are more than 100 centuries-old vines with luxuriant branches and fruitful fruits. In the vineyard, the train hotel among the flowers attracts tourists from all over the country to check in.

“Various tourist experience projects at the winery continue throughout the year. From January to August this year alone, the winery received 250,000 tourists.” said Yuan Yuan, owner of Zhihui Yuanshi Winery.

Liu Jun, director of the Ningxia Department of Culture and Tourism, told reporters that Ningxia will focus on integrating culture and tourism in the areas of brand cultivation, marketing and promotion, and enriching tourism supply. Build a great northwest tourist destination, transfer station and international tourist destination to accumulate strong momentum.

Along the Helan Mountain Wine Corridor, Hook car rock climbing, free-hand rock climbing, Helan Mountain hiking camping, car off-road rally and other dynamic experience projects have added modern and dynamic elements to the wine brand.

The Yunshang “Helan Mountain Mountain Wine Night” concert will also be held during this period. Through the performance of original ecological music, new folk music and world famous music, it will express the artistic style and emotional resonance of wine and music.

Under the Helan Mountain, a purple dream is blooming “intoxicated”.

(Guangming Daily Yinchuan, September 25th)

“Guangming Daily” (September 26, 2021 01 Edition)

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责编:徐皓 ]

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