Original title: Relevant departments in Shanghai interviewed key enterprises to effectively strengthen the management of online games
In order to implement the spirit of the notice of the Central Propaganda Department and the National Press and Publication Administration and the requirements of the Central Propaganda Department to talk to top game companies, on the afternoon of September 14, the Shanghai Municipal Party Committee Propaganda Department, the Municipal Party Committee Cyberspace Administration, the Municipal Bureau of Culture and Tourism, and the Municipal Communication Administration The bureau and other departments collectively interviewed more than 20 key game companies, operating platforms, and publishing units in Shanghai, conveyed the spirit of the Central Propaganda Department, emphasized the need to improve political positions, and have a deep understanding of the importance and urgency of preventing minors from indulging in online games. Implement the notice requirements of the Central Propaganda Department and the National Press and Publication Administration, requiring key online game companies in this city to implement their main responsibilities, strictly manage content, and complete anti-addiction work without compromise.
At the meeting, Shanghai’s “Seven Shanghai Rules” for strengthening the management of territorial online games were put forward, which were specific in terms of improving content quality, doing a good job of auditing and checking, compacting platform responsibilities, strengthening operation management, strengthening party building leadership, conducting training and guidance, and giving play to the role of associations. Measures to coordinate the promotion of source governance, system governance, and ecological governance, and strive to achieve tangible results.
The meeting pointed out that it is necessary to focus on improving the quality of the game and cultural connotation. Enterprises should strengthen innovation and creation, and strive to create fine works of profound thinking, exquisite art, and excellent production, which promote the excellent Chinese culture. It is necessary to do a good job in the review of game content. It is strictly forbidden to contain wrong value orientation, obscene pornography, blood horror and other illegal and illegal content. Resolutely resist the unhealthy culture of worship of money, “mothers” and “Danmei”, and strengthen the control of “Krypton gold”. To consolidate platform responsibilities. The city’s game platforms are not allowed to access games that have not obtained a version number, nor can they access games that have not completed the anti-addiction system. No platform (enterprise) shall provide minors with business services of game account leasing transactions in any form. To strengthen operation management. Strengthen the supervision of game advertisements, regulate celebrity endorsements, and prohibit the promotion of illegal games. Strengthen the management of game live broadcasts, and prohibit high-value rewards and minor rewards. It is necessary to strengthen the leadership of party building. Relying on the Shanghai Internet Publishing Party Building Alliance, we will give full play to the fighting fortress role of online game enterprise party organizations and the vanguard and exemplary role of party members, leading the industry to promote core socialist values, insist on giving priority to social benefits, and earnestly assume social responsibilities. To strengthen training and guidance. This city will organize online game publishing companies and online game operating companies to carry out 2-3 batches of special training to strengthen business guidance. It is necessary to actively guide enterprises to fulfill their social responsibilities.
Give full play to the role of the association to encourage enterprises in this city to respond to the National Game Industry Convention and actively fulfill their social responsibilities.
According to reports, the relevant departments of Shanghai will coordinate and cooperate closely, strengthen supervision and supervision, continuously improve the working mechanism of permanent management and strictness, adhere to problem-oriented and effect-oriented, and win the people’s trust with actual results.
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