Home » Risaralda prepares its tourism offer to receive 15 international businessmen, says ProColombia

Risaralda prepares its tourism offer to receive 15 international businessmen, says ProColombia

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Risaralda prepares its tourism offer to receive 15 international businessmen, says ProColombia

Two familiarization trips are about to reveal the captivating experiences that the department of Risaralda offers to international buyers who will participate in Colombia Travel Mart, the most prominent tourism macro-roundabout in the country. In order to bring Risaralda’s tourist offer closer to renowned businessmen, ProColombia and the Ministry of Commerce, Industry and Tourism have designed these exclusive trips for 15 foreign buyers from 8 different countries. The purpose is for them to explore and learn in depth about the unique tourist experiences and destinations that the region has to offer.

Between February 23 and 28, these two trips will take place, as part of the promotional strategy prior to Colombia Travel Mart (CTM), which will be held in Bogotá on February 29 and March 1. Two Colombian companies have designed detailed itineraries that offer a complete overview of the regional offer for international buyers who will also participate in CTM.

Carmen Caballero, president of ProColombia, highlighted the growing international demand for authentic and sustainable tourism experiences in Colombia. «In total, we designed 17 familiarization trips in which more than 150 international businessmen from 27 countries will participate to visit various departments of the country and learn first-hand about the unique, sustainable experiences that are in harmony with the life that Colombia, the country of the beauty. “This strategy responds to the call of President Gustavo Petro, who promotes responsible tourism in all regions of the country with the aim of promoting development and contributing to the transition towards clean and sustainable energies,” she stated.

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In the case of trips to Risaralda, buyers from Costa Rica, Panama, Uruguay, Ecuador, Paraguay, the United Kingdom, the United States and Poland will explore destinations that captivate with their landscapes, local products and ideal spaces for events.

The agenda will include the participation of entrepreneurs in the Artisanal Cocoa Workshop at the Maracay Hacienda, where they will be able to learn about the process of transforming this fruit into an exquisite chocolate bar. In addition, they will enjoy a horseback ride through the hacienda to appreciate the impressive landscapes of the Risaralda Valley. The 15 international buyers will visit the Coffee Farm, where they will learn about the process of making this product, and explore Petra Santa, a colonial accommodation with intact architecture from more than 40 years ago, surrounded by trees, lakes, bamboo forests and beautiful green areas, perfect for events.

Likewise, they will have the opportunity to tour the Pereira Convention and Exhibition Center, which has the best facilities in the region, cutting-edge technology and a privileged location.

These trips not only highlight tourist wonders, but also focus on sustainability. “The companies responsible for these trips will implement sustainable practices throughout their operations, such as eliminating single-use plastics, preferring local suppliers and supporting community initiatives. In addition, each trip will include a significant action to leave a lasting legacy, such as planting trees to restore the environment or supporting projects with social impact in local communities, among other notable initiatives,” President Caballero concluded.

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