Shanghai market supervision department announced typical cases of false and illegal advertisements, IKEA, Sephora, and Hema “on the list”Fly into the homes of ordinary people
Xinmin Evening News (reporter Jin Minyun) IKEA curtains have “air purification” function? The essence sold by Sephora is obvious after only a few days of use? Is the rice sold by Hema “rich in protein”? Today, the market supervision department announced a batch of typical cases of false and illegal advertisements. It is reported that as of the end of September, the city’s market supervision departments have investigated and handled 5,017 various illegal advertising cases, with a fine of 80.2 million yuan.
Photo courtesy of interviewees (the same below)
Can IKEA curtains “purify the air”?
The parties involved in the subway light box and a third-party APP platform published “GUNRID Gunrid Air Purification Curtain” product advertisements, promoting “old materials, bring new air” and other content. Based on the fact that under limited test conditions and targeted specific target pollutants, the client obtained an ideal purification result on the curtain sample, and then promoted that the curtain has the function of “air purification”, ignoring the actual living environment conditions of the curtain, which is misleading. Consumers believe that the curtain has no restrictions on use, and that the curtain can be used to purify various pollutants in the indoor environment. The advertisement has a substantial influence on the purchase behavior of consumers and constitutes a false advertisement.
The market supervision department ordered the parties to stop publishing illegal advertisements, eliminated the impact within the corresponding scope, and imposed a fine of 1.725 million yuan.
Is Sephora’s sales essence effective?
In order to promote the special-purpose cosmetics “Ou Ti Li Prestige Bright Time Essence” imported by Ou Ti Li (Shanghai) Cosmetics Co., Ltd., Sephora (Shanghai) Cosmetics Sales Co., Ltd. launched the “Ou Ti Li Prestige Bright Time Essence” cosmetics promotion page in an official flagship store of Sephora, an online store. In the case of no authenticity basis, the fictitious “Red Man Test” and the comparison of facial patterns before and after the use of a certain Internet celebrity and the introduction of its effects, claiming that “this essence is only a few days old and the effect is obvious. The jaw line is up. “Feeling is the most obvious” and other content constitute false advertising.
The above-mentioned advertisement was designed and produced by Ou Tili Company and after consultation with Sephora Company to determine the content, the two constitute a joint advertiser. The market supervision department ordered to stop publishing illegal advertisements according to law, eliminate the impact within the corresponding scope, and fined 400,000 yuan everywhere.
The rice sold by Hema is “rich in protein”?
The “Changxin Nongfu 5kg Organic Wuchang Rice” sold in the flagship store of an online mall claimed to be “rich in protein.” After investigation, the protein content of the product was far lower than the requirement of the “Protein-rich” content claim in the “General Principles of Food Safety National Standards for Prepackaged Food Nutrition Labeling”, which constituted a false advertisement. At the same time, the parties also used ingredients to promote the health functions and health functions of the rice. Medical function.
The parties claimed that the “Taoxiang Sweet 5kg Longjiang Rice” and “Jiusan Sunflower Seed Oil 500ml Sunflower Seed Oil” that were also sold in the online store were “non-genetically modified”. The parties promoted “non-genetically modified” in the advertisement without clearly indicating the complete information of the crop, and using the lack of consumer expertise may easily lead to the misunderstanding that such crops may have both “genetically modified” and “non-genetically modified” products.
The party’s actions violated the “Advertising Law” and the “Measures for the Investigation and Punishment of Internet Food Safety Illegal Activities”. The market supervision department ordered the parties to stop publishing illegal advertisements, eliminate the impact within the corresponding scope, warned them, and imposed a fine of 500,000 yuan.
In addition to the above cases, the cases announced this time also include the case of Shanghai Liuxian Getang Catering Co., Ltd. issuing false advertisements, the case of Shanghai Guqi Nuclear Pore Membrane Technology Co., Ltd. issuing false advertisements, and the case of Shanghai Dexin Hospital Co., Ltd. Fashion advertising case, Shanghai Meilai Medical Beauty Clinic Co., Ltd. issued a case of illegal use of spokespersons, Shanghai Tuling Information Technology Co., Ltd. issued a false advertisement case, Shanghai Jiaoyang Enterprise Consulting Management Co., Ltd. issued a false advertisement case, Shanghai Bodao E-commerce Co., Ltd. Issue false advertisement case, Shanghai Yuyao Beauty Technology Co., Ltd. Taoyao Beauty Branch issued illegal advertisement case, etc.
Editor: Ren Tianbao
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