Home News Small and medium-sized brands use the big to promote rapid growth. Beijing e-commerce enterprises in 2021 “Double 11” will achieve better results_Events

Small and medium-sized brands use the big to promote rapid growth. Beijing e-commerce enterprises in 2021 “Double 11” will achieve better results_Events

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Original Title: Small and Medium-sized Brands Use Big to Promote Rapid Growth In 2021 “Double 11” Beijing e-commerce enterprises will achieve great results

Beijing Commercial Daily News (Reporter Wang Weiyi) On November 12, a reporter from Beijing Commercial Daily learned from the Beijing Municipal Bureau of Commerce that during the “Double 11” period in 2021, Beijing’s multiple e-commerce platforms, new consumer brands and time-honored enterprises will be launched at the end of October. Pre-sale activities, key categories such as digital, fresh food, cosmetics, apparel, and new consumer areas such as cultural creation and medicine, set new sales records.

Evening parties and live events have set off a promotion boom. JD.com has innovatively launched three “8 o’clock in the evening” of pre-sale payment, final payment, and climax. It has combined with over 90% of the core brands to create a “Bashi Consumption” that does not stay up late, and cooperated with Beijing Satellite TV to hold a “Boiling Night”. During Double 11, the accumulated order amount exceeded 349.1 billion yuan, a year-on-year increase of nearly 30%. On the evening of November 11, Xiaomi’s official flagship store on Tmall’s live broadcast, the number of viewers exceeded 1.4 million, and the sales of TV products in half an hour exceeded 2.5 billion. During the “Double 11” period, the sales of all channels exceeded 19.3 billion, a year-on-year increase of 35%. . Douyin and Kuaishou launched a variety of live broadcast formats such as virtual anchors and celebrity recommendation officers to stimulate consumption hotspots. Xiaoxian stew created an organic live broadcast, combining store self-broadcasting with live broadcasts of talents, celebrities, and founders. During the “Double 11” period, live broadcast sales exceeded 100 million yuan.

Cross-border e-commerce companies actively create exclusive promotional activities. Easy Nagoo (Princess Pea) joined hands with more than a thousand brands to open the “Neon Goods Festival”, Fire Phoenix launched a full-category promotion and discount activities, Puppy Appliance pioneered the central maintenance service and launched exclusive interest-free purchase rights, driving cross-border Growth in international consumption. “Double 11” sales of cross-border e-commerce pharmaceutical import pilot enterprises such as JD Health, Ali Health, and Dingdang Kuaiyao increased by 160% year-on-year.

Small and medium-sized brands and time-honored brands have risen rapidly. During the “Double 11” period, the number of new small and medium-sized brands on the JD.com platform increased by more than 4 times year-on-year, and the sales of time-honored cross-border products increased by 105% year-on-year; The category rankings all entered the top five; Wu Yutai launched the “Machine Benefits Not Only” campaign, and sales increased by more than 30% year-on-year.

At present, “Double 11” online shopping products have entered the peak period of distribution. According to the recommendations of the joint expert group of the Municipal Center for Disease Control and Prevention, consumers are requested to do a good job in the prevention and control of the epidemic in the receiving and use links. When consumers receive imported goods or goods from high-risk areas in China, they must wear masks and sterilize all layers of packaging. Wipe each layer of packaging with alcohol-containing damp cloth and wet paper, and wash your hands after handling the package; it is best to discard or destroy packaging boxes and boxes in time, and try not to bring them indoors; try to use the purchased overseas items after drying them for a period of time; To eat imported chilled and frozen foods, they must be cooked thoroughly. If symptoms of new coronary pneumonia occur within 14 days after contact with foreign objects, they should seek medical attention in time and inform the doctor of the relevant epidemiological history.Return to Sohu to see more

Editor:

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