The project started as Invisible last year continues in three other urban locations. Ready book and new association
No one imagined that those digital creativity exercises, with Olivetti’s historic advertisements reproduced as a mural via computer on the degraded corners of Ivrea, would become a very popular social page within a couple of years (the Invisible Ivrea from 1,430 followers today) to an urban regeneration model chosen by the public and a growing number of private individuals.
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