Taking the wind of the Winter Olympics to boost the ice and snow industry

□ Xu Qiao (Southwest Politics and LawBiglearn)

Ice and snow are also invaluable assets. The Beijing Winter Olympics are in full swing, driving one ice and snow miracle after another, and China’s ice and snow consumption is hot.In terms of infrastructure facilities, as of the beginning of 2021, there are 654 standard ski resorts and 803 indoor and outdoor ski resorts in the country, an increase of 317% and 41% respectively compared with 2015.In terms of cultural and creative products, the sales of licensed souvenirs for the Winter Olympics increased by 21.2 times year-on-year; in terms of ice and snow tourism, the number of ice and snow tourism resorts in various regions reached new highs. number of peopleexpectedIt will reach 305 million person-times, and the income from ice and snow leisure tourism is expected to reach 323.3 billion yuan. The blueprint of China’s ice and snow industry is being drawn.

Ice and snow industry refers to a series of social, economic and cultural activities related to ice and snow that rely on ice and snow resources, develop and utilize them, and generate social or economic benefits. Any industrial development needs to depend on market demand. During the Beijing Winter Olympics, the popularity of ice and snow consumption has gradually increased, gathering a considerable number of ice and snow consumers for the Chinese ice and snow industry. This is a very important foothold for the development of my country’s ice and snow industry, and it is also the user foundation for the development of my country’s ice and snow industry. At present, various intuitive data have shown that people are more and more willing to carry out ice and snow sports, and they are willing and have invested considerable time and money in ice and snow sports.

Through the feedback from the demand side, my country’s ice and snow industry has begun to expand: the industrial chain has been continuously improved, from the construction of sports infrastructure, increased investment in sporting goods, to the rising popularity of sports around, people’s enthusiasm for consumption has made the ice and snow industry more and more beneficial. There is great room for return on various investments. The popularity of Bingdundun is an example. The scale of the industry continues to grow. From design to manufacturing to intelligent manufacturing to market investment, from manufacturing to tourism services, the ability of independent innovation has been improved. The industrial layout has taken shape, catering to the current diversified and diversified ice and snow needs; the market scale continues to expand. The “2016-2025 Ice and Snow Sports Development Plan” points out that by 2025, the total scale of my country’s ice and snow industry will reach 1 trillion yuan.

The popularity of ice and snow consumption has brought about the take-off of the ice and snow industry; the increase in ice and snow consumption has brought about the prosperity of the ice and snow economy. What needs to be seen is that the current ice and snow consumption structure is relatively simple, and the ice and snow experience that people generally enjoy is nothing more than a few categories such as skating and skiing. The follow-up boost of cultural products is obviously insufficient; industrial chaos occurs frequently, service quality problems, Most of the copyright protection issues tend to develop homogeneously. To solve these difficult and miscellaneous diseases, it is first necessary to coordinate the overall situation and identify the development orientation of ice and snow in each region. For example, the northeast region has innate natural advantages and a long-term basis for ice and snow sports, which can enhance regional advantages and cultivate a group of excellent industry leaders. People and leaders of ice and snow sports, impart advanced experience, and benefit other regions; secondly, it is necessary to formulate a complete ice and snow industry development plan, regulations, and improve relevant laws and regulations for industrial development, such as strengthening the awareness of copyright responsibility and increasing infringement investigation and punishment; Furthermore, it is necessary to increase investment in ice and snow. The government may have financial preferences for certain areas, and local governments can cooperate with enterprises to build and conspire together. Thirdly, it is necessary to develop services based on local characteristics and according to local conditions, such as combining with local customs and cultural tourism. , to create a characteristic tourism cluster; finally, it is necessary to strengthen the management and construction of the ice and snow industry team to provide consumers with satisfactory and safe personalized services.

my country’s ice and snow consumption is booming, providing valuable opportunities for the development of the ice and snow industry. Whether the ice and snow fever under the Winter Olympics can continue, and whether the ice and snow industry boosted by the Winter Olympics can continue to develop well, needs to be based on the pain points of consumer demand, so that the ice and snow industry can create a better sustainable development pattern while meeting the good needs of the people. .