Economic Observer Network reporter Xie Chuchu “Changjin Lake” was released on the ninth day, with a cumulative box office of 3.524 billion, ranking among the top ten box office in Chinese film history.
According to the official microblog of the film “Changjin Lake”, “Changjin Lake” has broken 16 film history records, including the box office record of the National Day file of Chinese film history. The original record holder is “My Motherland and Me”; the war of Chinese film history The film’s single-day box office record, the original record holder is “Wolf Warriors 2”.
Maoyan Pro predicts that “Changjin Lake” will have a box office margin of 2 billion after the National Day file, that is, the total box office is expected to reach 5.5 billion, and challenge the status of “Wolf Warriors 2” in the box office of movie history. Eventually “Changjin Lake” will also attract more than 100 million viewers, becoming a phenomenon-level issue.
How did the box office myth of “Changjin Lake” come into being?
One is from its strong lineup. “Changjin Lake” is starring Wu Jing, Yi Qianqianxi, Duan Yihong, Zhu Yawen, Li Chen, Hu Jun, Han Dongjun, and is co-produced and directed by Chen Kaige, Tsui Hark and Lin Chaoxian. The director is Huang Jianxin and the screenwriter is Lan Xiaolong and Huang Jianxin.
Only the names of individual actors and directors can give the film a considerable box office appeal before it is broadcast. And the combination of first-class actors and directors has become the unlocking code for hot movies, especially in the environment of the downturn of the industry, the dark horse has almost no possibility of breaking out.
In addition, the production of the film has also worked hard. Director Huang Jianxin once revealed that, including the length of parallel overlapping filming, the working day of the crew reached more than 460 days. There were more than 7,000 on-site staff in the early stage of the crew, and more than 12,000 staff members were listed in the subtitles. The post-production special effects of the film are jointly completed by more than 80 special effects teams from the mainland of China, Hong Kong, South Korea, the United Kingdom, and Russia. Because of the epidemic, the film preparation period lasted more than two years. Three directors led three groups of people, and all the actors coordinated the schedule in the three groups.
The explosion of “Changjin Lake” is also related to the subject matter. A well-known screenwriter and director once mentioned that the subject matter of Chinese films is becoming more and more serious; another person in the film and television industry also said that the theme of the anti-US aggression and aid Korea will further stimulate patriotism and form a passionate and infectious emotion.
In addition to the strong assembly of core elements, “Changjin Lake” has been very diligent in its publicity and distribution. As the opening film of the Beijing Film Festival, “Changjin Lake” took the lead in opening the premiere to grab tickets, more than 16,000 people made reservations, and only 4 seconds announced that the tickets were sold out, breaking the record of this year’s Beijing Film Festival with “the most fast-moving movie” .
Unlike the past, the Beijing premiere of “Changjin Lake” was connected with audiences in 33 cities including Chengdu. At the premiere, the chief producer Yu Dong, director Huang Jianxin, director Chen Kaige, Tsui Hark, Lin Chaoxian, starring Wu Jing, Yi Qianqianxi, Hu Jun, Zhu Yawen and other key creative personnel attended the scene.
A film and television analyst said: “The 33 cities premiere is actually quite a gimmick. The previous premieres were basically in one city or connected to several cities like “King Kong River”, but 33 cities have premieres. It’s quite special.” In addition, the audience who watched the premiere also received a special commemorative certificate issued by “Changjin Lake”, a letter from Wu Jing and Yi Yang Qianxi as the brothers in the film, and a group photo of the seven soldiers. .
During this year’s Shanghai Film Festival, the chairman of Bona Pictures Yu Dong revealed that “Changjin Lake” is by far the largest investment and production scale of Chinese films. “Hollywood Report” stated that the investment in the film was as high as 1.3 billion yuan.
As of press time, the total box office of “Changjin Lake” is 3.275 billion, and the box office of the film is 1.282 billion. This is only the ninth day of the film’s release.
“Changjin Lake” is led by Bona Pictures and Bayi Film Studio. According to the professional version of Maoyan, there are 18 producers and co-producers behind this film. Among them are China Film, Shanghai Film Group, Ali Pictures and other leading film and television companies and Internet companies.
Bona Pictures, one of the biggest beneficiaries, has produced and distributed more than 200 movies since its establishment in 2003, with a cumulative box office of about 20 billion yuan. Betting on the main theme of commercial films has become the development path of Bona Pictures.
As early as 2009, Bona Investment shot the first theme film, set in the Republic of China, about a group of revolutionary volunteers from all over the world protecting Sun Yat-sen’s “October Besieged City” was released. In the end, it won a box office of nearly 300 million yuan, becoming the runner-up at the box office that year, and also won the 29th Hong Kong Film Awards for Best Picture.
In 2013, Yu Dong started filming “Take the Tiger Mountain Outwitness”. The film draws on the production methods of Hollywood commercial films, and changes the rhythm, context and routines of the main melody films in the past. At that time, the mainstream of the film market was film themes adapted from online novels such as fantasy and tomb raiders.
“Operation Red Sea”, released in 2018, became the champion of the Spring Festival with a box office counterattack of over 3.6 billion yuan. It currently ranks seventh in the box office of Chinese film history.
Yu Dong mentioned more than once that one of the great significance of “Changjin Lake” is to raise the level of industrialization of Chinese films to a new level.
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