On May 28, the news that Chinese female star “Jing Tian was punished for illegal advertising endorsement” rushed to the hot search on Sina Weibo, causing heated discussions in public opinion. There is a view that at a time when the latest primary school textbook illustrations by the Ministry of Education of the Communist Party of China are suspected of spreading obscenity and being condemned by the people, the news that the star has been punished suddenly is just to divert attention and resist public opinion. On the other hand, it also shows that Jing Tian is behind the scenes. The backer fell.
The WeChat public account of “Guangzhou Market Supervision” issued a notice on May 28, saying that at the end of 2021, the State Administration of Market Supervision and Administration of the Communist Party of China found that the actor Jing Tian was the spokesperson for related products of Guangzhou Infinite Chang Health Technology Co., Ltd., suspected of violating the relevant provisions of the Advertising Law. According to the inspection by the Guangzhou Municipal Market Supervision Department of Guangdong Province, the relevant “fruit and vegetable” foods endorsed by Jingtian are ordinary foods, and there is no valid evidence to prove that they have the effect of “preventing the absorption of oils and sugars”.
According to the report, Jing Tian still claimed to be an endorsement in its own name and image, knowing that laws and regulations stipulate that ordinary foods are not allowed to promote the efficacy of treatment, health care, etc. The product has the effect of “blocking the absorption of fat and sugar”, and its behavior has violated the relevant provisions of the Advertising Law.
In accordance with Article 61 of the Advertising Law, the Guangzhou Tianhe District Market Supervision Bureau imposed an administrative penalty of confiscating a total of 7.2212 million yuan in fines against Jing Tian, including 2.579 million yuan in illegal advertising endorsements and a fine of 4.6422 million yuan.
On the same day, Jing Tian also issued a statement to apologize for the illegal endorsement advertisement incident, saying that he has deeply recognized his own work omissions and will continue to uphold the principle of being highly responsible to the vast number of consumers. In the future, we will never endorse any such related products, and resolutely prevent such incidents from happening again.
However, the popularity of related events continues to rise on the Chinese Internet. People’s Daily and the Rule of Law Daily, the mouthpieces of the CCP, have followed suit and published articles criticizing them, asking celebrities to weigh their pros and cons when making money.
As of press time, the news of Jing Tian’s punishment has been read 910 million times on Weibo. There were also nearly 100,000 discussions on related topics, and the popularity continued to rise. Many Chinese netizens said that they didn’t know what the advertisement was, it was too sudden, and only the endorsement stars were held accountable? Is there any problem with the unit that places the advertisement, the review unit, and the playback unit?
There are also a large number of netizens who said, “The results of the 21-year (last year) survey have only been released until now. I understand, so it is to suppress the popularity of the textbook and let the stars come out as a shield, and the official wants to change the topic. If you want to investigate, half a There are problems in the entertainment industry, let’s talk about the textbooks about the internalized state-owned enterprises harming the flowers of the motherland.”
Recently, the topic of “Personal Education Edition Mathematics Textbook” has caused a lot of public controversy. Many netizens said that the characters in the illustrations in the textbooks have strange eyes and no aesthetic sense. Some of them have crooked mouths, squint, stick out their tongues, stand or sit, or even show their private parts. Tattoos… The entire textbook is full of ugly, pornographic, obscene and perverted content. A large number of Chinese people are angry and worried about this: “How long will this vulgar primary school textbook continue to torture children?”. On the Chinese Internet, discussions about teaching materials continue to be hot, requiring relevant departments to strictly investigate and deal with them. But as soon as the news of Jing Tian’s punishment came out, the popularity of the textbook was directly suppressed. Many netizens said, “The hot search for teaching materials has disappeared, and CCTV news has also opened a selection, saying that the relevant comments on the teaching materials have been deleted.” Therefore, some netizens expressed angrily that it was obvious that they used celebrities to block the gun. .
Other observers also pointed out that the issue of teaching materials by the People’s Education Press (People’s Education Press) has constituted the crime of making, selling and disseminating pornographic materials for profit, and parents across the country are crusades against the Ministry of Education. Throwing out Jing Tian at this time can resist public opinion, and it also shows that Jing Tian’s backer has fallen.