The boom in home deliveries drives the double-digit growth of companies in the sector: “A lifesaver against the employment crisis”
the stories
Lunch break, 1 pm, deserted city, hunger. Delivery fever manifests itself like this: with the impulsive need to put something under your teeth while you are in the office, or at home, teleworking. Outside, in the historic center. The streets are almost empty. The bars and clubs are open like a leopard spot: from Monday we are in full red zone, and it shows. Consumption on the spot is strictly prohibited, only take away. The boom in home deliveries is part of this period of “seclusion” imposed by dpcm, but it also applies in the evening, after the “curfew”, when you find yourself on the sofa, with an empty fridge, supermarkets now closed, little desire to cook. Click the search: menus of all kinds are within reach of a mobile phone, even the less technological are now equipped. This progressive change of habits has now decreed the triumph of the home delivery sector, in English “delivery”. What we once called “messengers” are now “riders”. In this period they have empty streets and alleys at their disposal to roam freely in the city, by car or bicycle, with their thermal bags, often branded. We ideally set out on their trail.
the new market
Foodracers, Vorrey.it, Just Eat, Deliveroo are the main operators competing in Treviso for this new rapidly growing market. The scenario is heterogeneous. There are consolidated local companies, some start-ups and multinational giants. In short, there is plenty of choice. In recent years this sector has had a real boom, it has been structured, the offer has become “scalable”, thanks to web applications, and has begun to expand. The evolution of this “world” includes the online management of “orders” and payments, logistics, transport methods. Business models are not all the same: there are those who essentially showcase the affiliated premises, then delegating the delivery activity to the individual activities, those who enter into exclusive agreements, those who require a fixed availability of time, those who do work on call.
the offer
To the traditional pizza cartons, those that have been traveling from the oven to the tables of the house since time immemorial, are added dishes of all kinds: sushi, Mexican, Indian food, club sandwiches, hamburgers, kebabs, even first courses, soups and fish dishes. Home deliveries are no longer an exclusive of the so-called “street food”. More: for the diehards of the aperitif there is also the new Winelivery app that delivers pre-mixed cocktails, or bottles of wine and spirits. For families there is a snack service (Foodracers specialties): sweets and ice creams to cover the afternoon slot as well.
and rider
At the base of this pyramid they remain: our riders. It is no longer a pastime for students, but a real job, a lifesaver in the year of the crisis. In Treviso, the dean of this small “army” in constant movement is Gianni Paganessi: it is impossible not to notice him in his infinite movements up and down the streets of the center. He uses his bike, bag on the rear rack and lots of rides: from “over 60” he keeps fit by covering up to 60 kilometers a day. It has been “affiliated” for a year now with Foodracers, one of the market leaders in the city. In this case, the cycling trajectories of “Gianni” intersect with those of another colleague, Mauro Cestonaro, rider for two months, with Vorrey.it, another young company Made in Treviso. He was a personal trainer, with the gyms closed, for a year now he had to reinvent himself. He certainly does not lack athletic training. Deliveries not even. –
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