During the Dragon Boat Festival holiday, the Beijing consumption season continued to carry out key activities such as the first launch festival, the night capital, the parent-child festival, the national tide Beijing product festival, the live webcast contest, and the fun of Beijing cuisine. During the holiday period, hundreds of enterprises in department stores, supermarkets, specialty stores, restaurants, e-commerce and other business types monitored by the Beijing Municipal Bureau of Commerce achieved sales of 3.15 billion yuan, a year-on-year increase of 29.5%.
During the Dragon Boat Festival, the online and offline ends of the enterprise are making efforts to stimulate consumption vitality through pattern promotion. JD.com, Xiaomi, ICBC, UnionPay, Suning, Hema, BAIC and many other companies actively participated in the Beijing consumption season activities, benefiting consumers in all aspects; JD.com issued “Beijing consumer vouchers” to bring Beijing residents a 10% discount on popular products such as mobile phones Exclusive offers; ICBC Beijing Branch issued 3.2 million ICBC consumer vouchers; Gome and Dazhong launched a special promotional activity for home appliances called “Sale of Ten Thousand Coupons”.According to JingdonglevelTaiwan data shows that digital, wine, beauty and skin care, mobile phones, computers and other categories are favored by consumers, with a year-on-year increase of over 80%. Monitoring data shows that the sales of department stores such as Juntai Department Store, Yansha Outlet, Beijing Capital Outlet and Xidan Store have increased by more than 2.5 times year-on-year.
In the summer, when the night economy is just right, major business districts have launched a series of Dragon Boat Festival cultural and leisure and entertainment activities, and the passenger flow of key business districts has picked up in an orderly manner.Daxing District held the “Jingnan Nightlife Festival”, outdoor movies and Midsummer Market were all unveiled; ChanglevelLetuogang Fantasy Park hosts a night tour festival that integrates food, music, amusement, and Internet celebrity performances. UnionPay big data shows that night-time consumption increased by 21.3% year-on-year;smokeThe passenger flow of key business districts such as Bagxie Street, Wudaokou, Xizhimen, Taiyanggong, Dashilan, and Yaao increased by more than 40% year-on-year.
Zongxiang Beijing welcomes the Dragon Boat Festival, and food and beverage consumption has rebounded sharply. During the holidays, more than 3,000 brand restaurants in the city launched various pre-packaged gift boxes of rice dumplings with more than 60 flavors. According to third-party data, the catering turnover in Beijing during the holiday period increased by 1.3 times year-on-year, of which the turnover of in-store dining increased by 2 times year-on-year.
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