The sales of Winter Olympics souvenirs are hot, and the “2022 National Online New Year’s Festival” has many highlights_Oriental Fortune Net

The reporter learned from the Ministry of Commerce that since the launch of the “2022 National Online New Year’s Day” on January 10, there have been exciting online promotions in various places. Among them, the “Winter Olympics wind” blows the ice and snow economy, the sales of ski equipment increased by 51.9% year-on-year, and the sales of Winter Olympics souvenirs increased by 26.9 times year-on-year.

According to the monitoring of key e-commerce platforms by business big data, this “New Year’s Day” presents the following highlights:

First, high-quality New Year goods have become a hot spot for purchasing. The sales of gift boxed food and nutritional supplements increased significantly, chocolate gift boxes,black sesamePills increased by 67.4% and 105.9% year-on-year respectively, semi-finished dishes were popular, and sales of pre-made dishes increased by 45.9% year-on-year.

Second, consumption upgrades create a better quality of life. Smart cleaning appliances are very popular among consumers, and the sales of mite removal instruments and floor washing machines increased by 40.1% and 32.9% respectively year-on-year. The quality of home appliance consumption has been upgraded, with smart projectors and smart massagers increasing by 89.5% and 34.8% year-on-year respectively. Personalized consumption has stimulated market vitality, and whole-house customization has become a new trend in home decoration, with sales of goods increasing by 53.3% year-on-year. Online consumption of cultural and creative products and Guochao products are very popular. The sales of museum cultural and creative products, Guochao products, ethnic musical instruments and Hanfu have increased by 83.3%, 72.4%, 44.6% and 32.9% respectively year-on-year.

Third, new lifestyles lead to new consumption trends. “Green” became the main color of the Chinese New Year, and the sales of eco-friendly fur, eco-friendly bags and eco-friendly tableware increased by 223.3%, 44.6% and 22.0% respectively year-on-year. Healthy organic food has become a trend. The sales of organic vegetables, organic milk and bee products increased by 187.8%, 38.8% and 45.3% respectively year-on-year.

(Article source: ShanghaisecuritiesNewspaper Chinasecuritiesnetwork)

Article source: Shanghai Securities News China Securities Network

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Original title: The sales of Winter Olympics souvenirs are hot, and the “2022 National Online New Year Festival” has many highlights