On September 21, the Mid-Autumn Festival holiday will come to an end, and the same trip and same trip will jointly release the “2021 Mid-Autumn Holiday Travel Report” (hereinafter referred to as the “report”). The report shows that the surrounding short-distance travel has become the first choice for Chinese tourists during the Mid-Autumn Festival holiday, and the traditional festival culture of admiring the moon has driven the popularity of the night tourism market.
On the eve of the Mid-Autumn Festival, there are still sporadic epidemics in some cities in China. With the improvement of domestic precision prevention and control capabilities, tourists have also become accustomed to travel under the background of the normalization of the epidemic. On the one hand, epidemic prevention has become the primary prerequisite for tourists to travel, and safety and quality are the most important factors for tourists when booking travel products; on the other hand, people’s good mood for travel will not be affected by sporadic epidemics, and cultural tourism experiences are becoming increasingly diversified. , Personalized features.
Affected by the epidemic and the time constraints of the Mid-Autumn Festival holiday, people’s Mid-Autumn Festival trips are mainly concentrated in the surrounding short-distance tours. Guangdong, Sichuan, Jiangsu, Beijing, Zhejiang and other provinces and cities that have both source and destination attributes have a high Mid-Autumn Festival travel enthusiasm, while the long-term travel destination provinces in the Southwest and Northwest regions, as well as the provinces with recent epidemics, have relatively low travel enthusiasm .
The report shows that during the Mid-Autumn Festival holiday, the number of reservations for short-distance travel products in the surrounding areas increased by 46% compared with 2019. Part of the interrupted travel demand during the summer vacation was released during the Mid-Autumn Festival, coupled with the limitation of long-distance travel, so that the surrounding short-distance travel ushered in the peak of travel.
Outdoor scenic spots such as parks, lakesides, zoos, etc., where the terrain is relatively difficult to gather, have become popular choices for tourists around Mid-Autumn Festival. Beijing Universal Resort, Guangzhou Haizhu Lake and Shanghai Changxing Island Country Park have become the most popular surrounding scenic spots for Mid-Autumn Festival .
On the eve of the Mid-Autumn Festival holiday, the “48 Hours” of the short-distance tour IP around the same trip also joined popular tourist destinations such as Shandong and Macau to jointly launch the destination travel blind box, which was loved by young tourists and helped over 10 million tourists travel. Among them, in the “Macau 99 Yuan Travel Blind Box” event, the blind box products include value-for-money products such as the Macau Galaxy Travel Photography Package and a number of luxury hotel packages. In addition to a wide range of travel products, the second phase of “Hy Tour Shandong, 48 Hours+” event also included Shandong’s local characteristic cultural and creative products. Inheriting traditional Chinese craftsmanship, the Zhangqiu iron pot is the most popular among tourists.
There is no difference between gathering and traveling, and the night tourist market is hot
In Chinese traditional culture, the full moon of Mid-Autumn Festival is regarded as a symbol of reunion. In ancient times, people prayed to the moon for reunion. Today, a family trip to admire the moon has become a new way to open the Mid-Autumn Festival in China. Before and after the Mid-Autumn Festival, many scenic spots in China started the night tour mode. The diversified nighttime cultural tourism methods such as boat painting, opera performances, fireworks show, night market food, traditional festivals and customs, also allow tourists to have a richer night cruise experience.
Many tourists also choose to have reunion dinner at the resort to enjoy the Mid-Autumn Moon. In the seaside resort hotel, you can enjoy the “Moon born on the sea”, and in the mountain hotel you can see the “Golden Plate Hanging Cold”. Enjoying the moon while soaking in the hot springs at the hot spring hotel is also a new posture for all ages to enjoy the moon.
Hunan Airlines, a subsidiary of Tongcheng Airlines, also released the best “moon-watching flight” for the Mid-Autumn Festival. Departing on the night of the Mid-Autumn Festival, visitors can admire the moon up close through the porthole on the plane. “Looking at the moon in the sky will make you feel that the moon is enlarged. When the plane jumps out of the clouds, the moon is as transparent as a luminous cake!” said a Hunan Airlines captain with many years of flying experience.
In the long-term travel market, many tourists choose the northwest and southwest moon-appreciating tourism products, and travel while admiring the moon to spend a different Mid-Autumn Festival, such as Lanzhou + Zhangye Danxia + Jiayuguan + Jinta Populus + Mogao Grottoes + Ming Sand Mountain Crescent Spring + Oborliang + Xitai Jinel Lake + Chaka Salt Lake + Qinghai Lake Taer Temple Double Flight 8th Group Tour, Fantasy Sichuan and Chongqing + Chengdu + Daocheng Aden + Muya Holy Land + Haizi Mountain + Letong Ancient Town Double Flight On the 7th, group tours and other routes are very popular. People from the same journey said that the route to enjoy the moon is sought after, reflecting that tourists no longer only pay attention to visiting scenic spots, but also pay more attention to the experience and feeling of beauty.
Orderly recovery of domestic tourism, safety and quality are concerned
According to big data from Tongcheng Travel, during the Mid-Autumn Festival in 2021, the top ten cities for domestic air tickets in and out of Hong Kong are Shanghai, Guangzhou, Chengdu, Beijing, Chongqing, Shenzhen, Kunming, Hangzhou, Guiyang and Xi’an. The average air ticket price and the average hotel room night price are lower than the “May Day” and Dragon Boat Festival holidays in the first half of the year. The domestic travel market is recovering in an orderly manner.
Under the background of the normalization of the epidemic, Chinese tourists pay more attention to safety and quality when traveling. Compared with the past, more tourists have begun to choose more private and safe pick-up and drop-off services during domestic travel. Business growth is combined with market growth. During the Mid-Autumn Festival holiday period in 2021, the number of orders for the same trip shuttle aircraft increased by more than 500% over the same period in 2019. When choosing a hotel, mid-to-high-end hotels with guaranteed safety and quality and chain-brand hotels with good reputation are also the first choice for tourists. In addition, parent-child theme, e-sports hotels, audio-visual rooms, and Internet celebrity hotels suitable for taking photos and punching cards are also the types of hotels that domestic tourists love. The same trip also prepared high-end hotels for tourists who have plans to travel during the Mid-Autumn Festival and National Day to meet the needs of users for quality accommodation.
The same trip also reminds tourists to pay attention to the epidemic situation before traveling and travel safely and rationally. Do not travel to medium- and high-risk areas. Know the epidemic prevention and control policies of the destination in advance, learn about scenic spots reservations, current restrictions and other measures in advance, and make reservations for travel. Pay attention to wearing masks when traveling, keep a distance from other tourists, and avoid crowds. Once symptoms such as colds and fever occur, immediately stop visiting and seek medical treatment in time to protect the health and safety of yourself and others.
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