The “ugly” illustration in the textbook is from Wu Yong’s studio. The design studio has no industrial and commercial registration information: Are netizens questioning their feelings?
Netizens are still discussing whether the cartoon illustrations in the PPE version of elementary school math textbooks are “ugly”. On May 26, some netizens found the title page of this edition of the textbook, pointing out that “Beijing Wu Yong Design Studio” was responsible for the creation of illustrations for the textbook.
According to the data, Wu Yong graduated from the Central Academy of Arts and Crafts (now the Academy of Fine Arts of Tsinghua University), majoring in book binding. He is a designer and the founder of Beijing Wu Yong Design Studio. He used to be the director, professor and master tutor of Visual Communication Department of Changjiang Institute of Art and Design, Shantou University.
Recently, the illustrations of the PPE version of mathematics textbooks have attracted public attention. Some netizens said that the illustration characters have strange eyes and no aesthetic sense, and there is a clear aesthetic gap compared with other versions of textbook illustrations. The supplementary page of the textbook shows that the illustrations (including the cover) were designed by Beijing Wu Yong Design Studio.
Tianyancha searched for relevant keywords such as “Beijing Wu Yong Design Studio”, but failed to find the industrial and commercial registration information of related companies. At present, in response to the incident, the People’s Education Publishing House responded that it would redraw the controversial illustrations and cover.
In May 2022, the illustrations of the PPE version of mathematics textbooks provided by Beijing Wu Yong Design Studio caused controversy. For this hot search,Some netizens directly posted that some people discovered the problem in 2014, but it was not until 2022 that it attracted the attention of netizens and was ready to change. What have you been doing for so many years, is this what he calls book design a feeling?
In 2018, #wuyong# was interviewed by the industry self-media “Zhankuwang” WeChat public account. In this interview article titled “Wu Yong: Book Design is a Kind of Feeling”, Wu Yong said about his concept of engaging in book design: the change from “good-looking” to “good reading” is actually a difference in design vision and pattern make it happen. This kind of change has abandoned the narrow view of binding that is only “book clothing” and “overall design”.
By sorting out the order of information and transforming the design into a pleasant and functional visual guide, we try to give readers more diverse reading enjoyment and thinking space. With the help of form, editing, materials, information, craftsmanship, cost design, and even materialized “five senses” experiential design, it strives to mobilize readers’ “full senses” to enjoy, thus forming a scene-based reading setup and realizing readers’ subconscious psychological demands , and then resonate with the book itself.
In the above-mentioned interview with the industry’s self-media, the controversial illustrations of the “Personal Education Textbook for Primary School Compulsory Education Mathematics” were also presented as Wu Yong’s classic works.
Hashtag: Teaching material netizens hotly discuss publishing