Home » The young artisans who have not given up on the pandemic

The young artisans who have not given up on the pandemic

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UDINE. The coronavirus emergency and, above all, the first lockdown in March-April last year, have hit hard in Italy and also in the Northeast. The explosion of the pandemic with the relative tightening decided by the Government, to prevent an already dramatic situation from becoming uncontrollable, have affected the lives of individuals and companies, whether small or large.

Moreover, the artisan companies, which traditionally do not possess, due to their intrinsic characteristics, the holding capacity, first of all financial, of large groups have very often paid a much higher bill than larger industries. Quite a few have been forced to close, but within a certainly difficult panorama there are examples – and here we tell four of them – of what is generally defined as resilience, but which much more concretely can be called adaptability to challenges and continuous change of direction of the world economy.

And it is for this reason that the Young Entrepreneurs Movement of Confartigianato Udine has organized a special event to tell the stories of young professionals who have been able, in fact, to react promptly to critical issues related to the health emergency.

The meeting, in collaboration with the Far East Film Festival underway in Udine, had the aim of providing proactive ideas to companies, and in general to young people, underlining how many times small does not mean more fragile, but, on the contrary , to more flexible, more inclined to make bold choices. The younger generations, in this particular historical moment, on the other hand, need to confront themselves with positive and constructive models of life, finding new ideals, points of reference and stimuli to make their dreams and goals come true.

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In Udine, therefore, the testimonies of those who started the business in the fateful month of March 2020 or those who decided to reconvert their business were heard, demonstrating a great ability to react to contingent difficulties. Different stories, but united by the same resilient, tenacious and optimistic entrepreneurial spirit towards the future. And given the months we’ve spent, it’s not really a small matter.

Ambra’s clothes: she opened a VAT number on the first day of the lockdown

Ambra Tilatti, 33, with a degree in design from the Milan Polytechnic and life experiences in Brussels, Reykjavik and London, understood her true passion in Iceland: the artisan creation of eco-sustainable clothing.

«I opened a VAT number on March 9, 2020 – he says -, on the first day of the lockdown. When I decided to start my business – Adelaide 1931 -, after an entrepreneurship course, I could not imagine that a pandemic would break out that would radically change many aspects of our life and, consequently, of our work.

After the first two months of being sealed at home, where I continued to work producing garments for the upcoming new season, I was finally able to meet my clients. I started selling the items I proposed both in presence and on Instagram. This last channel was fundamental for the growth of Adelaide 1931. It allowed me to reach distant and even close customers, especially during the lockdown ».

Friulian ceramics: Vanessa Di Tommaso creates new objects in Buja

There is all the sagacity, and manual ability, in the work of Vanessa Di Tommaso, 26 year old from Friuli who opened her “Bottega del folletto” in Buja where she makes available to customers the works of her genius and imagination . As mentioned, Vanessa makes ceramic and wood objects and is not even 30 years old.

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After attending art high school, she worked in a hairdressing salon, but quickly realized it wasn’t her way. Initially, she had her hours in the salon reduced to start shaping her project and, later, she decided to quit to open her business. The onset of the pandemic last spring slowed its start by a few months, but did not stop it. And so in October of last year he fulfilled his dream by finally managing to open the laboratory-shop in Buja.

Sociologist and biologist: paradigm shift for a slower life

Is it possible to leave everything behind to decide to grow chillies in Friuli Venezia Giulia? Certainly, if the example is that of Filippo Bortolon and Sara Forgiarini, respectively biologist and sociologist by training, and of their adventure in Gemona. «We are Filippo and Sara – they explain – a biologist and a sociologist, and we have designed and created B-Orto, an agricultural reality specialized in chilli.

We are located in Gemona del Friuli, at the foot of the mountains. Filippo is an environmental biologist, but also a photographer with a passion for cooking. Sara is a sociologist, but also a scribbler. Ah yes, we are also Pietro and Bianca’s mom and dad. We have chosen to go to live in the countryside to let our children run, but also to root our plants well. We have chosen to slow down because we are more marathon runners than sprinters. We chose to found B-Orto because it is our secret dream, but also our daily reality ».

Between art and plastic: the project aims to promote the culture of recycling

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The PlasticArt artistic residence, conceived and built by the Cas’Aupa Udinese club, aims to promote the artistic recycling of plastic through machinery and craftsmanship. It involves eight local and international artists and artists and began in April 2021.

The participants were selected through an international call. In detail, an Austrian boy, a Czech girl and a Greek girl were chosen, while the remaining artists are active locally. Thanks to the collaboration with Confartigianato Udine, the three foreign artists (and an Italian) were “coupled” with local artisans.

After an initial training phase conducted through online webinars, foreign artists were asked to formulate a project for a work, which was then delivered to the reference craftsman for its realization. The project is in the last phase which will end at the end of July, when the works will be exhibited in Cas’Aupa.

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