Original title: Tmall’s Zongzi sales doubled, and demand for high-end ingredients is strong
This year’s Dragon Boat Festival coincides with the 6.18 promotion. Data from the Tmall platform showed that entering June, the number of people searching for “Zongzi” on the platform increased significantly. The sales of Zongzi increased by 44% compared with the same period of the previous year in the lunar calendar, and the sales of the main low-fat Zongzi increased by nearly 200%. Consumers’ demand for traditional holiday food remains high, and there is a trend towards health.
According to data from the Tmall platform, from June 1-7, the transaction order growth rate of Zongzi on Tmall platform was 141%, and the transaction value growth rate reached 300%.From the perspective of consumer groups, the post-90s have become the consumption of zongziMain force, Both the number of purchasers and the amount of money rank first. In terms of regional purchasing power, Zhejiang, Guangdong, Jiangsu, Shanghai, and Sichuan rank the top five. In terms of taste, high-end ingredients such as eel, matsutake chicken, black truffle ribs, glutinous bird’s nest, abalone scallops, porcini pork belly, broth pork belly, brown sugar barbecued pork, matcha liquid chocolate and other high-end ingredients are in high demand.
In addition, the zongzi market is attracting more and more companies to enter. When searching for “Zongzi” on Tmall, half are time-honored brands, and the other half are all kinds of new brand creative zongzi.
(Article Source:shellFinance)
(Editor in charge: DF545)
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