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Tourism, the Fvg is among the most popular destinations in 2022

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Tourism, the Fvg is among the most popular destinations in 2022

TRIESTE. Friuli Venezia Giulia is among the most popular destinations for 2022 among those who declared they spend a holiday in Italy (75.8%), ranking among the tourist destinations with a medium-high level of interest together with Trentino-Alto Adige, Tuscany, Marche, Sardinia and Calabria.

This is what emerges from a survey conducted by Demoskopica and commissioned by the Fvg Region, through PromoturismoFvg, on a sample of 1,002 residents in Italy. According to the survey, presented on Monday 18 July in Trieste, over 8 out of 10 Italians who claim to know the Fvg destination express their interest in visiting it.

90.1% of those who went to Fvg for vacation or travel, at least once in recent years, would return again. Furthermore, the region is perceived as a safe destination in the post-pandemic phase primarily because it respects the environment and is not very congested.

“Great interest”, it was explained, is reserved in particular for Lignano Sabbiadoro and Trieste. «It is the result of a team effort, where everyone has played the part of him. The Region and PromoturismoFvg have invested heavily in promoting and investing in the territory, ”observed Massimiliano Fedriga, the president of the Fvg.

“With the Regional Council we have also made improvements”, “to keep tourism in Fvg.” “The first data on spring and early summer confirm that the number of visitors has increased: it means that tourists stop more in the area”. According to Fedriga, now “we need to improve the accommodation offer” and continue with the promotional strategy.

According to the data communicated by Fedriga and by the regional councilor for tourism, Sergio Emidio Bini, in the period May-June there is a + 4.3% on presences compared to 2019 “with places that are growing significantly”: Trieste +15 %, Lignano Sabbiadoro + 11%, Gorizia + 19%.

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In support of tourism, Fedriga added, “private ownership is necessary, because the ability to attract tourists is also the result of an alliance between the two parties, public and private, and we are working on this with a standard that we will present settling “.

More generally, Fedriga highlighted the need to modernize the accommodation because “quality is a business card of our region and is one of the relevant elements of the holiday”.

According to the survey, the region’s appeal is growing: among the winning drivers of the destination’s reputation level are the good price / quality ratio of the offer, the ease of reaching it for holidays, natural attractions and historical and artistic heritage. and cultural and food and wine tradition.

On the promotion side, the sample of interviewees suggests focusing on social media (44.3%), TV campaigns (42.5%) and favoring the traditional word of mouth (27.8%). The main aspects that the Fvg evokes according to the perceived image of Italians are respect for the environment, hospitality, cultural heritage and food and wine traditions. As for the local tourism reputation index, Trieste is in the lead, followed by Lignano Sabbiadoro and Udine.

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