Home News Value of the vineyards, the Collio wins, stellar prices for Prosecco

Value of the vineyards, the Collio wins, stellar prices for Prosecco

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UDINE. How much is a hectare of fine vineyard worth in Friuli Venezia Giulia and in the other areas with a high enological vocation of the Northeast? In the Collio areas it can cost like a mini apartment, but if we move to the Prosecco di Valdobbiadene vineyards, the price can go up to those of a villa or a large stately home.

The Crea report (Council for research in agriculture and analysis of the agricultural economy) of 2020 certifies the impact of the pandemic, which saw viticulture among the most affected sectors, especially in the period of the first lockdown and the closures of last autumn .

Land sales contracts were down by 8.4% compared to 2019 and the turnover dropped by 20%, especially between Veneto, Friuli and Emilia Romagna. In the Italian panorama Barolo, Montalcino, Alto Adige, Bolgheri and the Prosecco hills are the areas with the highest price levels.
Two main Docs examined with regard to the prices of the land under vines in 2020: the Collio and the Colli Orientali, the most traditional and prestigious crus of Friuli Venezia Giulia. Well, on the Collio land values ​​vary from a minimum of 45,000 to a maximum of 120,000 euros per hectare, while in the Colli Orientali you travel from a minimum of 40,000 to a maximum of 90,000 euros per hectare.

Of course these are indicative prices, a basis on which to negotiate. Because then, in the formal act of sale, many other things also count, such as the quality of the wines that are produced in a particular vineyard or in a sub-area of ​​particular value. The price of land, at the national level, fell by just 0.1% compared to 2019, with generalized decreases only in the Northeast regions (where prices have been settling for some years). The most marked drops are recorded in Veneto, Friuli Venezia Giulia, Emilia Romagna and Liguria, but those in Tuscany, Molise and Campania are equally evident.
Prosecco, a true Italian icon in the world, drives the prices of the land where the production is of the highest quality.

And therefore in the DOCG of Valdobbiadene (Unesco heritage) it ranges from a minimum of 350 thousand to a maximum of 450 thousand euros per hectare, while in the DOCG of Asolo and foothills, also in the province of Treviso, prices range from a minimum of 250 thousand to a maximum of 340 thousand euros per hectare.

The income from a vineyard in Glera (the grape from which Prosecco is made) today still makes at least 30,000 euros a year, a bargain for those who have this treasure at home.

The DOC vineyards of the Euganean Hills, on the other hand, are practically worth the same as those of Prepotto or Buttrio in Friuli: between 50 and 90 thousand euros per hectare. But prices undergo a real surge in Alto Adige, where whites are bottled that compete with those from Friuli.

And therefore in the Doc of Lake Caldaro it goes from 440 thousand to 690 thousand euros per hectare. Identical prices for the other two South Tyrolean DOCs, that of the lower Val Venosta and the Valle Isarco di Bressanone.
The land values ​​of some particular lands of the Barolo Docg of the lower Langa di Cuneo have no rivals, which can reach up to 1.5 million euros, starting from a minimum base of 200 thousand.

In Tuscany astronomical figures for the DOCG of the hills of Montalcino, known throughout the world for Brunello: minimum 250,000, maximum 700,000 euros per hectare, while the prices of the Bolgheri Doc vineyards (on the Livorno coast) range between 200,000 and 400 thousand euros.

In the classic Chianti land for sale between 90 and 160 thousand euros, in the Doc of the Brescia hills they reach 200 thousand euros, while in the Doc of the Castelli Romani they reach a maximum of 100 thousand euros. Throughout the rest of the country, the figures for purchasing vineyards are decidedly lower, even compared to those of the two Friulian DOCs examined. The Doc of the slopes of Etna is close to 80 thousand euros per hectare, while in Puglia it does not reach 60 thousand.
Considering the two semesters of 2020, the pandemic effect on sales was felt above all in the first half of the year: – 29% compared to the same semester of 2019. It went better in the second, with a + 12 per cent.

The travel restrictions imposed by the Government did not allow the operators to meet and finalize the preliminary agreements.

Banks and notary firms, recalls Crea, remained closed practically until June 2020. In addition, in the second half of the year, the resumption of activities was not able to fully compensate for the decline in the first half.

In addition to the decline in the value of transactions, a similar trend was recorded in the case of credit for the purchase of real estate or land in agriculture.

According to the Bank of Italy, it suffered a sudden setback after recovering from 2012 onwards. 319 million euros were disbursed, with a heavy – 42% on 2019 which, as underlined by Andrea Povellato, analyst of the Center for Political and Bioeconomy Research of Crea, brings the values ​​back to almost the historical lows of the beginning of the decade.

A contraction that is stronger than the reduction in buying and selling activity in general (equal to 8.4%) and which “brings to the fore the issue of difficulty in accessing credit” reads the Crea report “many times denounced by operators “.


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