Home » VML and Banco Santander be a part of forces to advertise web security on International Safer Internet Day

VML and Banco Santander be a part of forces to advertise web security on International Safer Internet Day

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VML and Banco Santander be a part of forces to advertise web security on International Safer Internet Day

This motion included the intervention of the tents of a very powerful branches Banco Santander within the nation of charrúa. With a easy change, the letters of the Banco had been changed by asterisks, which produce a robust visible message that highlights the significance of avoiding passwords which are apparent and straightforward to crack.

  • The marketing campaign had a serious impression on web scams, which had been diminished by 90% under the month-to-month common and elevated net availability by 72%, designed to lift consciousness and forestall this drawback.

As a part of the International Safe Internet Day, VML Uruguay subsequent to Banco Santander we did a marketing campaign to lift consciousness about cybersecurity. The foremost goal of this system was to spotlight the significance of utilizing digital passwords in an more and more related and technology-dependent world, which has achieved optimistic outcomes.

According to analysis achieved by Deloitte, a digital skilled manages on common round 100 passwords, growing the necessity to hold them secure and safe from potential cyber assaults. However, 91% of the world‘s passwords are extremely weak, underscoring the urgency of addressing this problem.

This motion included the intervention of the tents of a very powerful branches Banco Santander within the nation of charrúa. With a easy change, the letters of the Banco had been changed by asterisks, which produce a robust visible message that highlights the significance of avoiding passwords which are apparent and straightforward to crack.

Rafael Barthaburu, Chief Artistic Officer de VML Uruguaycommented on the transfer: “The simplicity of the thought allowed us to convey a robust message in regards to the significance of on-line security within the digital world. With this motion, we wish to elevate consciousness and encourage folks to make use of safe practices in managing their passwords.”

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“This marketing campaign had a major impression on web scams, which had been diminished by 90% under the month-to-month common and elevated net site visitors by 72%, designed to lift consciousness and forestall this drawback.”

For his half, Federico Lamaison, Chief Marketing Officer, and Boris GoldenbergHead of Marketing Communications de Banco Santander Uruguay, expressed that: “In Banco Santander, we’re dedicated to the security and safety of our prospects within the digital atmosphere. This marketing campaign is one other instance of our ongoing effort to coach and lift consciousness in regards to the significance of on-line security. “It merely however powerfully highlights the message of utilizing robust passwords.”

With this collaboration between VML Uruguay y Banco Santanderit seeks not solely to tell, but additionally to inspire folks to take steps to guard their info on the Internet and promote the secure use of know-how in on a regular basis life.

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