Where to go in summer vacation?Young people love to punch in the red landmarks, the most popular red tourist attractions are these ten
Metropolis Express report Summer vacation is approaching, you and your family and friends have travel plans?
Big data shows that the red tourism boom is heating up. The reporter learned from Ctrip yesterday that in the first half of the year, the number of people booking tickets for the Red Scenic Area through the platform increased by 208% year-on-year; compared with the first half of 2019, it achieved a positive growth of 35%; through a series of activities, the red tourism coverage exceeded 200 million. Person times. On the Qunar platform, the per capita consumption of red tourism in 2020 will reach 1,287 yuan, and the scale of the entire red tourism market will reach 100 billion yuan.
Red tourism project covers 200 million people
In order to develop red tourism with high quality, Ctrip launched the “Red Travel Channel” in May. The destination topic “Red Travel Cultural Center” launched on the channel has surpassed tens of millions of views in the past few months, stimulating the popularity of local red scenic spots. The report shows that the Guizhou Pavilion drove a 50% increase in visits to the Zunyi Conference site; the Jiangsu Pavilion drove a 40% increase in visits to the Yuhuatai Martyrs Cemetery; and the Yan’an Pavilion drove a 55% increase in visits to Baota Mountain. Part of the “Gold Medal Leader Project” has attracted a total of more than 200 million readings.
According to the browsing data on the Ctrip platform, the report also released the TOP10 most popular red tourism destinations in the first half of the year, namely Beijing, Nanjing, Shanghai, Changsha, Yan’an, Jiaxing, Zunyi, Shaoshan, Nanchang, and Anyang.
The ten most popular red tourist attractions in the first half of the year were: Tiananmen Square, National Museum of China, Yuelu Mountain, the Site of the First Congress of the Communist Party of China, Military Museum of the Chinese People’s Revolution, Nanhu Scenic Area, Jinggang Mountain, Hongqi Canal, Langya Mountain and Baiyangdian Lake.
Qunar data shows that during the May Day and Dragon Boat Festival holidays, Changsha emerged as the most popular tourist destination in the first half of the year. Unlike traditional tourist destinations such as Beijing, Shanghai and Chengdu, Changsha has not been the most popular tourist destination. However, since 2021, under the promotion of red tourism, Changsha has become the most “out-of-circle” red tourism destination in the first half of the year. “Orange Island during the day, Wenheyou at night” has become the itinerary for many tourists, especially young tourists, to play in Changsha.
Rejuvenation of the red tourism market
Post-80s and post-90s account for 70%
Increased 2.5 times after 00
The epidemic has changed people’s travel methods and habits, and red tourism has gradually become peripheral. The report shows that nearly 40% of tourists book surrounding red tourist attractions on Ctrip.
From the perspective of tourist groups, women prefer red tourism, which is 4 percentage points higher than men at 52%. At the same time, red tourism with the theme of parent-child patriotic education is becoming more and more popular. In the first half of the first half of the red tourist attraction ticket booking group, families with parents accounted for more than 30%, especially after 80s with children.
From the perspective of the age of tourists in the red scenic spot, the red tourist users are mainly born in the 80s and 90s, accounting for 38% and 31% respectively. Compared with the first half of 2019, the number of post-90s has increased by nearly 40%. Among the tourists who booked red tourism products on the Qunar platform, the group under 25 accounted for 19.1%, a record high in recent years. The proportion of the post-95 group in the red tourism group has increased for three consecutive years. The number of people participating in red tourism after 00 has also increased significantly. The report shows that in the first half of the year, Ctrip placed orders for red tourist attractions after 00, an increase of about 2.5 times over the same period in 2019. Grasping young groups is becoming an important direction for the development of red tourism.
Source: Metropolis Express Author: reporter Jiang Yue, intern Yang Chenchen Editor: Gao Tingting