New Year’s goods “cloud purchase” discount is more affordable
The Xiamen branch of the 2022 National Online New Year’s Day has been launched and will last until February 7, with both online and offline participation
Xiamen Evening News（Reporter Zhang Jingwei Correspondent Lin Wenjian) to stimulate the online consumer market to meet the shopping needs of citizens during the Spring Festival. Yesterday, the launching ceremony of the Xiamen branch of the 2022 National Online New Year’s Day was held in Haicang Yunchuang live broadcast town. There was a strong festive atmosphere at the scene. Xiamen’s time-honored brand displayed its New Year’s goods products in the venue. Multiple live broadcast rooms of the New Year’s goods were broadcast simultaneously. The activities took place in various forms and the New Year’s goods products were complete.
Citywide
More than 14 events are held in turn, and supermarkets and catering companies issue coupons on various platforms
According to reports, from January 10 (the eighth day of the twelfth lunar month) to February 7 (the seventh day of the first lunar month), the Ministry of Commerce, together with the Central Cyberspace Administration of China and other departments, will jointly guide and carry out the “2022 National Online New Year’s Day” activities. Xiamen is the nine major venues in the country. one. The Xiamen branch event, led by the Municipal Bureau of Commerce, with the theme of “Egret Purchase, Welcome New Year”, fully mobilized resource advantages, highlighted the characteristics of Taiwan, and made every effort to enrich the market supply through the interaction of the government, enterprises, platforms and other parties.
The reporter learned that the Xiamen branch will hold more than 14 activities in turn, including the issuance of consumer coupons by supermarkets and catering enterprises, as well as various live broadcast activities such as special sales of agricultural products and introduction of scenic spots. Among them, the Municipal Bureau of Commerce will hold an activity to promote consumption during the Spring Festival, encouraging supermarkets and catering enterprises to issue consumption coupons through various online platforms. The Xiamen live broadcast e-commerce base will carry out a series of activities such as “Eluyun Travel, Stay in Xiamen for New Years” Xiamen Live Festival, and “Home Shopping Online New Year” live broadcast activities. ” to promote Xiamen and Taiwan brand products. Xiamen convenience store brand Jianfu will also hold the “2022 Open to See Fu” live broadcast event to promote Ningxia local famous and high-quality special products to consumers at the Fu Krypton e-commerce live broadcast base. It is reported that new activities will be launched later.
Districts
Hold special promotions and invites to introduce scenic spots in Xiamen and Taiwan Qingpai video
During the Spring Festival, various districts in Xiamen will also hold special promotional activities. Jimei District will hold the “Go to Jimei, go to buy enough!” activity, Haicang District will hold the “Cloud Shopping Go Haicang” consumer subsidy activity, and Xiang’an District will hold the “Xiang’an Colorful” activity. purchase” activity.
In addition, major platforms have launched special activities one after another. Meituan preferred to hold a series of activities such as the “New Year’s Carnival and New Year’s Privilege Festival”, Douyin held the Douyin Good Things New Year’s Festival, and Ali Local Life held the “Pick-in Xiamen Literary New Year” New Year’s Festival, “New Year Festival” “Five Fortunes” activities.
Helping rural revitalization, enhancing the reputation of scenic spots in various districts, and highlighting the characteristics of Taiwan are the highlights of the activities of the Xiamen branch. “New Youth Helping Revitalize” China Youth New Year Festival, the anchor selects Xiamen’s high-quality agricultural products for sale; the “Traveling in Xiamen for the New Year” youth experience officer event invites Taiwanese young people who are starting businesses and working in Xiamen as youth experience officers. Check-in in the form of short videos and other forms to introduce the attractions in each district.
It is reported that the Xiamen branch of the New Year’s Goods Festival will also carry out special competitions and selection activities. The Municipal Taiwan Compatriots Association took the lead in holding the 2nd Cross-Strait Youth Internet Celebrity Anchor Contest, promoting the integration of young people from both sides of the strait with live broadcast events, and promoting the transformation of traditional economy with e-commerce live broadcast platforms; selection of iXiamen Brand Goods List and release of consumer hotspot information.
【data】
E-commerce booms in Xiamen
According to statistics, from January to November 2021, Xiamen’s online retail sales reached 191.95 billion yuan, ranking 12th in the country, accounting for nearly 40% of Fujian Province, a year-on-year increase of 18.3%, 6.2 percentage points higher than the growth rate of Fujian Province. Ranked No. 1 among 5 cities under separate state planning. It has a number of national e-commerce demonstration bases such as Xiamen Cross-border E-commerce Industrial Park and Xiamen Zhongda E-commerce Park, as well as a number of national online and offline digital business enterprises such as Meiyou, Anta, and Yuanchu.
The Municipal Bureau of Commerce will further optimize the business environment of e-commerce, improve e-commerce promotion policies, cultivate new growth points of e-commerce, further promote the linkage between e-commerce development and industrial development, and play the role of e-commerce in promoting consumption, so as to help form a new development pattern.
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