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Xinhua All Media+丨The booming “New Year customs” make the New Year more flavorful_Guangming.com

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The booming “New Year customs” make the New Year’s flavor even stronger

Xinhua News Agency, Beijing, February 14th

Visit the intangible cultural heritage market, watch the New Year exhibition, and taste the New Year customs of “foreign places” during the Spring Festival of the Year of the Dragon in Jiachen, the land of China is filled with the flavor of the New Year, showing a new look of the New Year.

Eating reunion dinner, watching the New Year, and paying New Year greetings are indispensable traditional folk customs. “New Year customs” activities that incorporate new scenes and new ways of playing have quietly become the choice of more and more people. While continuing the traditional cultural connotation, these “New Year customs” “add fire” to the New Year and better add color to people’s lives.

New ideas hidden in museums

Various museums have displayed their dragon element collections to add cultural flavor to the Year of the Dragon. The National Museum of China’s “Dragon Zhao Xinyuan – Jiachen Year of the Dragon New Year Cultural Exhibition” was unveiled on the eve of the Spring Festival. The Neolithic Hongshan Culture jade dragon, known as “China’s No. 1 Dragon”, is displayed in the “C position” of the exhibition. Many spectators came here to have a glimpse of its elegance.

The National Museum of Classical Books held the “Dragon Sings in Books – Jiachen New Year’s Eve Exhibition” to show the long history of dragon culture; the Sichuan Museum’s “Dragon Walking in China – 2024 Spring Festival Special Exhibition” exhibited more than 60 cultural relics/sets related to dragon culture. Interpreting the profound meaning of the dragon in traditional Chinese culture. Tickets are sold out, people queue up to enter the museum, and in the face of the audience’s high enthusiasm for visiting, museums in various places use big data technology to optimize the visiting experience during the Spring Festival holiday, so that everyone can “have a good New Year” in the museum.

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Intangible cultural heritage gets new life in the new year

Appreciating lanterns, painting New Year pictures, watching puppet shows, are rich and colorful New Year intangible cultural heritage customs that have been passed down in China for thousands of years. During this Spring Festival holiday, intangible cultural heritage projects have a new look in a modern way, integrating into New Year activities with a more life-like and pyrotechnic attitude. Many intangible cultural heritage skills have more fashionable expressions. Hua’er, which was selected into UNESCO’s Representative List of Intangible Cultural Heritage of Humanity in 2009, is now widely sung with the help of Internet live broadcasts.

On the night of the third day of the Lunar New Year, in Min County, Dingxi City, Gansu Province, the “Hometown of Flowers”, 53-year-old inheritor Jiang Zhaowa sat on the kang and opened the live broadcast room to sing loudly, and the Huaer singers performed a duet, attracting netizens to like and leave comments.

As intangible cultural heritage is integrated into life in all aspects, various immersive interactive experiences have been launched in various places during the Spring Festival holiday to deepen the public’s understanding and love of intangible cultural heritage items.

Tourism is booming to welcome the New Year

As Chinese people celebrate the New Year in more diverse ways, more and more residents are traveling to celebrate the Lunar New Year. During the Spring Festival, a large number of tourists go to the north to enjoy the snow; at the same time, many tourists choose to go south to enjoy the warmth. On the online travel platform, search volume in Sanya, Hainan, Guangzhou, Guangdong, and other places reached a new high, and travel orders increased by nearly 50% year-on-year.

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In addition to enjoying the scenery and “eating and shopping,” people also actively participate in New Year activities integrating culture and tourism to deepen their feelings about their family and country. The “2024 Guangdong and Guangxi Wuyun·First Governor’s Palace Lantern Temple Fair Night Tour” integrates large-scale lantern shows, immersive theater experiences, etc. to showcase Lingnan style. In Lushan, Jiangxi, the “Lushan World Relaxes, Dragons Sing Chinese New Year” event that incorporates traditional New Year customs, Hanfu parades, and other elements has attracted many citizens and tourists to participate. The event showcased a variety of folk customs and ancient entertainment projects, attracting laughter.

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