Home News Zhong Xuegao Apology Letter: Two administrative penalties in the early stage of entrepreneurship are like a wake-up call-News-cnBeta.COM

Zhong Xuegao Apology Letter: Two administrative penalties in the early stage of entrepreneurship are like a wake-up call-News-cnBeta.COM

by admin

On the evening of June 17 news, Zhong Xuegao issued an apology letter on his official Weibo, stating: “Recently, for some reasons, discussions about Zhong Xuegao’s receipt of administrative punishments from Shanghai have reignited on social platforms. We once again asked us: Although past mistakes can be corrected, they cannot be erased.

The two administrative penalties in the early stage of entrepreneurship are like a wake-up call, constantly reminding us to be more cautious, more accurate, and more responsible in communicating with users. I am very grateful to the government and the public for their attention and supervision to Zhong Xuegao. At the same time, we once again solemnly apologize to you for the mistakes we have made and the trouble we have caused. “

The following is the full text of the letter of apology:

Description

Since its establishment in 2018, Zhong Xuegao is gradually transforming from a small entrepreneurial company to an influential local ice cream brand. In the past three years, Zhong Xuegao has indeed made mistakes due to negligence on the road to entrepreneurship. When communicating with consumers on the online platform, they used inappropriate descriptions, which caused misleading to consumers and gave the public a wrong impression.

Recently, for some reasons, discussions about Zhong Xuegao’s receipt of administrative punishment from Shanghai have reignited on social platforms, reminding us once again: Although past mistakes can be corrected, they cannot be erased. The two penalties for reforming the company during the start-up period are like alarm bells, constantly reminding us to communicate with users more cautiously, accurately, and responsibly. I am very grateful to the government and the public for their attention and supervision to Zhong Xuegao. At the same time, We once again solemnly apologize to you for the mistakes we have made and the national disturbance we have caused.

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In September 2018, Shanghai Huangpu District Market Supervision and Administration Bureau reminded us of the improper expression of product raw materials and production equipment on our official website at the time and put it at 6000 yuan: March 2019, updating the Tmall page When referring to the product description, it confuses the descriptions of special milk (formulation without water) and processed milk (formulation with water), which once again misleads consumers. In this regard, the Market Supervision Administration of Jiading District, Shanghai pointed out us He also reminded the developing Zhongcao Gao that he should pay attention to the accuracy of the content when communicating with everyone. After receiving the notice of punishment, Zhong Xuegao immediately reported to the government department. Provided relevant materials, paid fines and immediately made rectifications.

At that time, Zhong Xuegao was in the start-up period. Because of his lack of experience, he did not have a clear understanding of relevant regulations. More importantly, the internal supervision and review mechanism for upstream supply and communication was not perfect, which led to such mistakes. We deeply feel that Distressed. I deeply realize that if we want to live up to the trust of consumers, we must put more power in the original, product, and communication ports, and strive to be perfect. In more than two years after accepting administrative penalties for industry and commerce, Zhong Xuegao made the following improvement measures:

1. Strengthen the strength of professional legal affairs and upstream raw material quality control personnel, and strive to be truth-seeking in all links as much as possible.

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2. Sort out all external communication channels of Zhong Xuegao, and remove expressions that are easy to cause misunderstanding.

3. Regularly check all communication platforms of Zhong Xuegao to ensure the authenticity and accuracy of the corresponding information on the platform.

4. Establish a publicity review mechanism, especially related to the description of product raw materials, production technology and production equipment. Before communicating with consumers, confirm the expression content of relevant certificate reports and explanatory materials in advance, and do not use words that cause misunderstanding.

5. All employees of Zhong Xuegao comprehensively and in-depth study the advertising law, further improve the accuracy of the company’s external communication, and avoid communication content that does not match the actual situation.

6. Continue to listen to the suggestions made by consumers to us through social media and sales channels, and regularly give feedback and rectification to the relevant functional department of Zhong Jiang’s brand.

7. Constantly consult and learn relevant knowledge from food hygiene and safety departments, continue to cooperate with government departments to promote the development of the industry, and continue to provide consumers with high-quality, delicious and safe products.

In the future, Zhong Xuegao will still be in awe on the road of development, constantly improve himself, and welcome consumers to strictly supervise us, we will step by step and grow into a better Chinese ice cream.

Apologies again!

Zhong Xuegao Food (Shanghai) Co., Ltd.

June 2021

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