On October 20, the 2021 Jetta SUV Chengdu Marathon (hereinafter referred to as “Chengma”) press conference was held in Chengdu Wanda Ruihua Hotel. At the press conference, the event organizing committee and the title sponsor FAW-Volkswagen Jetta brand held a signing and licensing ceremony. At the same time, the event finished medals and cultural and creative products were released, and the Chengdu Marathon Carnival series activities were launched. Yang Shenwei, Secretary of the Party Committee of Chengdu Sports Bureau, Rao Jin, Member of the Party Committee and Editor of Chengdu Commercial News, Fu Guozheng, Deputy Secretary of the Party Committee of FAW-Volkswagen Chengdu Branch and Chairman of the Labor Union, Gao Yimin, Vice President of Wanda Culture Group and President of Wanda Sports China, and other guests attended And witnessed the official launch of the 5th Chengdu Marathon.
The fifth anniversary of the Chengdu Marathon officially set sail
The Chengdu Marathon Organizing Committee signs a contract with the title sponsor FAW-Volkswagen Jetta brand
Finished horse medals unveiledFull of creativity and characteristics of Chengdu
The 2021 Jetta SUV Chengdu Marathon will start on October 31, with 35,000 participants. Registration data shows that this year’s participants accounted for 72% of men and 28% of women; the 30-39 age group accounted for the largest proportion, reaching 39%. Among them, 153 runners will participate in this year’s Chengdu Marathon to celebrate their birthdays. .
This year’s medal design adopts a simple design language, visually highlighting the integrity of the medal while containing a sense of mystery. At the moment when the medal is opened, the minimalist Chengdu landmark buildings and brightly colored abstract patterns are slowly opened in the way of Chinese folding fans. The unique concept and the contrast between the front and the back create a wonderful and amazing effect.
2021 Chengdu Marathon Finishing Medal
The front chest of the competition uniforms of this year is designed with a “CM”-shaped runway to build a road for horse joy. The ink painting is used to outline the sense of ink and panda. The artistic fusion of the two symbolizes runners running happily on the race track. ; The tension combination of the font “Cheng Ma” on the back of the costume and brush calligraphy complements the name of the event of the Chinese seal.
2021 Chengdu Marathon Tournament
The 2021 Chengdu Marathon cultural and creative product “Winning Bamboo Shoot” Panda series is also unique in concept. It looks cute, uneasy about the status quo, and has a heroic dream. It is a bit cute and a bit more ambitious. Under the designer’s freehand and rugged painting style, a panda image that is rich in ancient style and can be perfectly integrated with modern western elements such as hip-hop and punk has been created. The heroes “Shooting Bamboo Shoots” are very popular among young people, adding a bit of interesting and positive Chengdu culture to this year’s Chengdu Marathon.
2021 Chengdu Marathon Cultural and Creative Product Picture
Finalists for the Run China SeriesStrictly organized to create the most professional arena
As a member of the AIMS organization, the 2021 Chengdu Marathon, the Chinese Athletics Association Gold Medal Event, and the World Athletics Federation Elite Label Event, it is also shortlisted for the Running China Series. The event will strictly implement various competition organization standards and epidemic prevention and control measures to ensure the safety of all participants , While finishing the race smoothly, enjoy the race and the joy of running! In terms of competition organization, referring to the relevant standards of the Grand Slam, the most professional venue will be provided for the players. Starting this year, the racing wheelchair marathon will become a permanent event of the Chengdu Marathon, and strive to fully demonstrate the tenacious and optimistic spirit of the disabled to contribute Chengdu’s strength. Regarding the prize money of the competition, in order to encourage and coordinate the improvement of the competitive level of China’s elite players, the prize money of the competition has been increased in an all-round way. The prize amount of the whole course is 3.15 times that of last year, and the total amount has reached 730,000, of which the men’s and women’s championship prizes each reach RMB 150,000; The wheelchair marathon award amount is the highest in the country, reaching 186,000 yuan.
Create a carnival based on Chengdu characteristics to form a unique brand culture for the event
At the 5th anniversary milestone of the Chengdu Marathon, the organizing committee has made many designs in terms of content expansion and player participation experience. Based on the accumulated experience of event operation and promotion in the past four years, and after careful discussion and planning, the organizing committee launched the 2021 Chengdu Marathon Carnival series with the theme of “Being a good horse”, including live broadcasts, college student reporter groups, Chengma enters the community, Wanda Plaza Food Supply Station and other core sections, so that players and the general public can participate in it personally, and get the strongest sense of participation and the best sense of experience.
Chengdu Marathon united with Mass Engine at 16: 00 pm on October 22 in the Wah Sai live broadcast room to present gourmet soup and spring benefits to runners in Chengdu, and experience the delicious, delicious and fun Chengdu; Chengdu Marathon and Wanda Plaza launched the Chengdu Marathon Food Supply Station, More than 50 catering brands in 10 Wanda Plazas in Chengdu provide runners with a 50% discount on gourmet food. What is even more exciting is that the Chengdu Marathon and Huayang Lianzhong will set up an experience area for Internet celebrity products and a live broadcast room at the Marathon Expo site. On October 28th and October 30th, Nine Balls Queen Pan Xiaoting and Douyin Masters’ hearts will be broadcast live with the goods in the live broadcast room of the Horse Expo, and the popular products will be sold live, and some suitable ones will be selected. The products in the offline scene of the marathon give the runners a trial experience, realizing online and offline linkage.
Event creative slogan + 5th anniversary documentary details showing the temperature of the event
On the fifth anniversary of the Chengdu Marathon, the organizing committee invited many representatives from runners, volunteers, public security, medical, and media to talk about the fifth anniversary of becoming a horse from different dimensions. According to the plan, some of the typical characters of the fifth anniversary will also appear on the day of the event. At the same time, the “Creative Slogan Collection”, “Malaysian Golden Week Running Tour Map” and other creative and closely tailored interactive activities also mobilized a wide range of people to participate, demonstrating that the event pays tribute to all those who love marathon sports. Reflects the temperature of the city.
Official Partner Award Ceremony
Official sponsor award ceremony
Official supplier and supporting company award ceremony
FAW-Volkswagen Jetta brand named as horseEnjoy your love
At the press conference, the Chengma Race Organizing Committee and FAW-Volkswagen Jetta brand held a signing ceremony. Rasmus Wiedmann, general manager of FAW-Volkswagen Jetta Brand & Chengdu Branch, said: Jetta turned gorgeously and transformed from a car to a brand. This marathon spirit of dare to challenge and constantly break through is always engraved in Jetta’s bones. As a member rooted in Chengdu, Jetta SUV will join hands to become a horse, showcasing passion and moving forward towards a better life!
Rasmus Wiedmann, General Manager of FAW-Volkswagen Jetta Brand & Chengdu Branch, giving a speech
The event organizing committee awarded the title sponsor FAW-Volkswagen Jetta brand
At the same time, the organizing committee of the event provided official partners Xtep and Kohler, official sponsors Baisuishan, China Mobile and Wanda Plaza, and official suppliers Harbin Bank, Gatorade, Shaoyin sports headsets, Wandadai, JD Logistics, HONOR, Harbin Beer, Ricoh, official support companies Ruihua Hotel, Dr sport, sports insurance, wolong nut, good doctor, event charity partner World Wide Fund for Nature, China Foundation for Poverty Alleviation, Pick China, China Social Aid Foundation, China Youth The Children’s Charity Relief Foundation, Shanghai True Love Dream Charity Foundation, and China National Sports Foundation Chen Yibing Sports Education Special Fund awarded the license.
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