Source title: 500 million viewers watched the opening ceremony of the Beijing Winter Olympics International Olympic Committee: The audience rating of the opening ceremony exceeded previous ones
“I can say with great confidence,” Timo Lum, chief executive and managing director of IOC Television and Marketing Services, told the daily press conference for the Beijing Winter Olympics yesterday (February 16). , the opening ceremony of the Beijing Winter Olympics has surpassed the opening ceremony of any previous Winter Olympics in terms of ratings. It is currently estimated that 500 million viewers watched the opening ceremony of the Beijing Winter Olympics.”
Lum said the Beijing Winter Olympics achieved the dominance of all rights-holding broadcasters in their respective markets. In addition to its artistic achievements, the opening ceremony was also a huge success from a broadcaster’s point of view. The relevant departments of the International Olympic Committee will continue to collect relevant data in the coming weeks. The opening ceremony of the Beijing Winter Olympics was watched by 500 million viewers, a figure that far surpassed the opening ceremony of the 2014 Winter Olympics in Sochi, which ranked second by television audience, with 388 million viewers.
Chinese audiences pay a lot of attention to the Beijing Winter Olympics. At present, nearly 600 million people have watched the Winter Olympics on TV, and this number will increase further. The opening ceremony has become the highest-rated program in China in the past 10 years; it has also become the highest-rated program of all Olympic events since the 2008 Beijing Olympics.
In addition, Japan’s attention to the Beijing Winter Olympics has also maintained a high level. In Japan, 8 out of 10 people watched the Beijing Winter Olympics, with an overall audience of more than 140 million.
Australia is not a country that has an advantage in winter sports, but the viewing performance of this Winter Olympics is very good. In total, more than 10 million people, or more than 40% of the Australian population, watched the Beijing Winter Olympics.
NBC’s Olympic coverage in North America continues to dominate prime time. As of February 11, the platform has achieved a milestone of 100 consecutive days of prime-time evening broadcasts since the 2010 Vancouver Winter Olympics. In terms of live streaming on streaming platforms, as of February 11, the Beijing Winter Olympics had been watched over 2 billion minutes on NBC’s streaming platform Peacock. It also made it the longest-watched Winter Olympics on digital platforms in the United States.
Although there is no prime-time live coverage in Europe, rights-holding broadcasters account for a high percentage of airtime across countries. Overall, in most European countries, on average, half or three-quarters of the population watched the Beijing Winter Olympics through various means.
The viewership situation on the IOC digital platforms and social media is also very good. The Beijing Winter Olympics have become the most-watched Winter Olympics on digital platforms. Up to now, 57 million people have visited the official Olympic website and APP, which also broke the historical record of the Winter Olympics. The Beijing Winter Olympics have attracted more attention on Olympic social media platforms, which now have 2.5 billion views.