After the Winter Olympics, the venues are promising – Entertainment Daguan – Market Information Network

The venues are promising after the Winter Olympics

Market Information Network 2022-03-23 ​​16:42:48 Source: People’s Daily Online Comments:

Original title: The venues are promising after the Winter Olympics

【News Essay】

Some venues for the Beijing Winter Olympics and Winter Paralympics are scheduled to open to the public before May Day this year. The core of the venue’s post-competition opening is “an all-round presentation of the original scenes of the Winter Olympics, focusing on the original flavor”, conveying the Winter Olympics culture and humanistic spirit to the wider public.

The Summer Olympics and the Winter Olympics are the two largest sports events in the world. The Olympic venues are of the times, iconic and leading, and they are also extremely valuable Olympic heritage. The redevelopment and continuous utilization of venues is a must-answer question for the host country after each Olympic Games, and it is also a difficult point in the entire Olympic test paper. In the process of bidding for the 2022 Winter Olympics and the 2024 Summer Olympics, many cities withdrew halfway; and the 2016 Rio Olympic Games Organizing Committee was burdened with heavy debts due to the Olympic Games, and many venues were idle after the game. The previously sought-after Olympic “sweet pastry” seems to be no longer so popular. Against this background, the International Olympic Committee promulgated the “Olympic 2020 Agenda” at the end of 2014, and took the initiative to seek changes around the three major themes of sustainable development, improving credibility and attracting young people. As the first Olympic Games after the promulgation of the “Olympic 2020 Agenda”, which has comprehensively planned and managed the Olympic legacy from the early stage of preparation, Beijing is trying to create a “Beijing Plan” for the healthy interaction between the Winter Olympics and the city, and win-win development.

Like the 2008 Beijing Olympic venues, the Beijing Winter Olympics venues will also become landmark buildings, and the sustainable and innovative ideas delivered through the Winter Olympics venues will become an important cultural heritage of the Beijing Winter Olympics. The Olympic legacy clearly reflects the concept of Beijing Winter Olympics from bidding to hosting. On the one hand, it is highly consistent with the reform direction of the Olympic Agenda 2020, adhering to the concept of green, shared, open and clean Olympics, scientific planning and technology empowerment. , Smart construction, the Beijing Winter Olympics has become a new benchmark for the inheritance and utilization of the Summer Olympics heritage, and it has also formed a Beijing practice that closely combines the use of venues during the game and after the game. Therefore, the Beijing Winter Olympics can be called a future-oriented the Olympic Games.

On the other hand, whether it is athlete-centered or the concept of sustainable development, it all reflects the high importance attached to the comprehensive utilization of Olympic venues after the competition. A particularly distinctive feature of the Olympic heritage planning for the Beijing Winter Olympics is that it puts people at the center, reflecting the people-centered philosophy. These world-class venues and tracks, in addition to meeting high-level events, will eventually return to serve the public. In addition to appreciating the competition, the public can also deepen their understanding and love of ice and snow sports through personal participation.

In fact, after the 2008 Beijing Olympic Games, the three large-scale comprehensive venues, the Bird’s Nest, the Water Cube, and the Wukesong Sports Center, had a very high post-competition utilization rate, with more than 80% of the year holding various sports venues. and cultural activities. They have long since become the landmarks of Beijing, standing in front of the world with another attitude. At the beginning of the planning and construction of the Beijing Winter Olympics venues, a development blueprint for post-competition utilization was drawn for each venue: the 12,000-square-meter ice surface of the National Speed ​​Skating Stadium can be ice-making by region and standard according to needs, and can be received after the race. More than 2,000 citizens are engaged in ice hockey, speed skating, figure skating, curling and other ice sports at the same time; the Shougang ski jumping platform has been built into a city square with the theme of ice and snow culture; the National Alpine Ski Center in the Yanqing Division has simultaneously built public ski trails; The snowmobile and sled center has also designed a public experience track in the relatively gentle stage… When the Beijing Winter Olympics renovated the venues for the Summer Olympics, they added or optimized ice-making and snow-making facilities, so that the venues have ice and snow events and The ability to convert summer sports in both directions.

Forewarned is forearmed, without prejudging the waste. Today, all competition venues in the Beijing Division of the Beijing Winter Olympics have the capability of being “amphibious” in winter and summer. The Beijing Winter Olympics provided a wonderful Chinese sample for the inheritance and utilization of the Olympic heritage, and also laid a solid foundation for the sustainable use of the Winter Olympic venues after the games. In the future, whether the Beijing Winter Olympics venues can continue to write new stories of sustainable utilization requires scientific planning, advance layout, breaking traditions, pioneering and innovation, and multi-party efforts and diversified operations. The experience of some excellent venues shows that most of the revenue of large stadiums comes from intangible assets, not from rent and catering. The intangible assets of sports venues mainly include commercial naming rights, advertising development, commercial sponsorship and franchise rights. In terms of future operations, the Winter Olympic venues should tap the potential of intangible assets, transform from venue providers to content providers, and turn the stadiums into a part of the public service system, so as to truly shorten the distance between the stadiums and the public, and allow the public to enjoy the Olympic venues. service.

(Author: Hou Keke)

Responsible editor: gaoxuejing Liu Yuan