In today’s football, the value of the club depends largely on the super giant. Messi has decided to bid farewell to Barcelona, he has basically no suspense after joining Paris. In this case, the value of the Barcelona brand will obviously plummet, and Paris will become the king of the new generation of traffic. According to the “World Sports Daily” report, the value of the Barcelona brand may fall by 137 million euros. The “Parisian” pointed out that Paris is growing fans at a “ten times faster” rate.
Brand Finance, a well-known consulting company, has calculated the current brand value of Barcelona, which is worth 1.266 billion euros. After Messi’s departure, the value of the Barcelona brand is expected to fall by 137 million euros, accounting for as much as 11%. This 137 million euro valuation mainly comes from three aspects.
One is the decline in business income, which amounts to approximately 77 million euros. The second is the decline in sales of jerseys and peripheral products, amounting to approximately 43 million euros. The third is the drop in ticket sales on match days, which amounted to approximately 17 million euros. For Barcelona, which is already in the economic crisis, this is another quite heavy blow.
On Instagram, Messi has 244 million fans. After Messi is basically determined to join Paris, the official Paris Ins has been crazy in recent days. On August 9, the number of new fans on the official Paris Instagram account was approximately 210,000. From January 1 to August 4, 2021, the official Paris Ins has added 5.17 million fans, and the number of fans is about 24,000. This also means that after the scandal with Messi in Paris, the speed of increasing fans has reached “ten times faster”!Return to Sohu to see more
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