Home » Basketball changes home TV, Eleven Sports takes Serie A: over 10 million clubs for three years

Basketball changes home TV, Eleven Sports takes Serie A: over 10 million clubs for three years

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Basketball changes home TV, Eleven Sports takes Serie A: over 10 million clubs for three years

It rains more than 10 million euros for the next three years in the coffers of the Serie A baskets that changes the house of the paid television rights: it will be Eleven Sports, from next season until 2024/2025, to radiate all the matches of the championship (over 250 matches between regular season and playoff), the Final Eight of the Italian Cup and the Italian Super Cup. The turning point, after a five-year period in which Serie A had been broadcast by the Discovery / Eurosport platform, took place following the private negotiation that took place last 12 July and will be ratified in the Extraordinary Assembly of the Basketball League convened for Thursday. This session will be used by Eleven Sports, an international provider specializing in the broadcasting of sporting events and lifestyle entertainment capable of generating over 4 billion views per month

thanks to its contents and its global network, to present and illustrate to the clubs its plan for the enhancement of the newly acquired pay rights: in addition to the transmission via web, on demand, smart TV on its app and on its platform, it is more than possible that two games per round (those that were broadcast by Eurosport and Eurosport 2 until last season) can end in simulcast on Sky Sport channels. Eleven Sports, landed in Italy in 2017 and already holder of rights such as those for Serie C football, already has an agreement with Sky Sport regarding the division of the rights of the Euroleague, Eurocup and Fiba international events (European 2022 , qualifying for the World Cup and the 2023 World Cup itself): the plan, not so secret and considering that the next step could be the attempt to assault the rights of the LNP (Serie A2 and B), is to become the great home of basketball fans.

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“We thank President Gandini and the clubs for choosing Eleven as a partner for the next three years – commented Giovanni Zurleni, Managing Director of Eleven Sports Italia This acquisition completes the Eleven offer reserved for basketball fans, which includes the most important competitions. continental for clubs, with all the Euroleague matches, Eurocup, the great international basketball with all the matches of the FIBA ​​competitions for national teams, including FIBA ​​Eurobasket 2022 and FIBA ​​World Cup 2023, and contents produced by Team Whistle such as Dunk League. With the great addition of the LBA Serie A, Eleven becomes in effect the main point for basketball lovers in Italy ».

“We are very satisfied with the result achieved – says the President of the LBA Umberto Gandini – Despite the difficult period of pandemic that has heavily penalized the last two seasons, thanks to the great commitment of the clubs and their important investments we have doubled the value of the license reaching a total overall of over 10 million euros for the next three years. This is a confirmation of the increased value of Serie A to which the Eurosport Sas group has contributed in the last five seasons, and I thank them for the competence and passion with which they have followed us. Now an important job awaits us to protect passionate users of the basketball product in the migration from the platform that broadcast our championship in recent seasons to that of Eleven and further increase the popularity of Serie A “

The revenue for each club has also almost doubled, now the Lega has no choice but to resolve the issue of the package for free rights (one match for each round of the championship, two matches for each round of the quarter-finals, all the semi-finals and finals of the championship, all the Italian Cup Final Eights and the Super Cup final): RaiSport could be in the running, but the object could also be of interest to Discovery / Eurosport (for channels Nove or Dmax) or Mediaset (for Channel 20).

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