Home » #CoroaCoreLete, the voices of Napoli fans return to Maradona

#CoroaCoreLete, the voices of Napoli fans return to Maradona

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PRATELLA (ITALPRESS) – #CoroaCoreLete: the voices of Napoli fans return to the Maradona stadium. Acqua Lete and Napoli in fact inaugurate a new chapter of their historic partnership. The most important sponsor of the Azzurri never ceases to amaze and support the team and fans. Since 2020, due to the pandemic, stadiums throughout Italy have closed to the public, leaving the players in silence, without the push of the fans’ voices. For the players and the fans of Napoli it will no longer be like this. Acqua Lete breaks this silence and together with SSC Napoli brings the voice and warmth of the fans back to the Diego Armando Maradona Stadium in an original and absolutely innovative way through the #CoroaCoreLete challenge. Lete recorded an original stadium choir that tells, despite the distances, the love of the fans for their favorite team and it will be the Napoli champions who will sing it first asking the fans to join the largest digital choir ever made for make their voices heard even louder at the stadium. Each fan, connecting to the Tik Tok platform with the CoroaCoreLete hashtag, will be able to duet with Insigne, Mertens, Koulibaly and Politano and record his contribution. All the contents of the challenge will feed a series of collective videos projected at the Diego Armando Maradona Stadium during the next home matches. “The atmosphere that is created at the stadium between fans and players is magical and the silence that has fallen for more than a year in the stadiums has made this magic vanish but not the love of the fans for their team – says Gabriella Cuzzone Marketing Director of Acqua Lete – In recent months we have been wondering how to bring the warmth and love of the Azzurri fans back to the stands of Diego Armando Maradona and we have found with the #CoroaCoreLete challenge on Tik Tok an innovative way able to break the silence at the stadium and warm up the fans. hearts of footballers and fans. In a difficult moment like the one we are experiencing, – concludes Gabriella Cuzzone – we thought of giving the fans moments of lightness. We hope that the #CoroaCoreLete challenge can be the best omen towards a return to normalcy that we all wait “. “The pandemic has profoundly changed the way competitions are carried out, stimulating the sport industry to also rework the visibility and communication tools developed in collaboration with the sponsors – declares Alessandro Formisano, Head of Operations, Sales and Marketing of SSC Napoli -. L The CoroaCoreLete operation, due to its high innovation content and the undoubted potential for involvement, is certainly one of the most interesting examples of new forms of collaboration between Club and Sponsor – continues Formisano – and having developed it with our Main Sponsor fills us with pride”. (ITALPRESS). gm / red 12-Apr-21 11:25

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