Speaks the owner of Sportful. “The merger was the best choice.” Football a family passion: “I expected more audience”
the sponsor
A family: Cremonese. A group: Valcismon Manufacture. One brand: Sportful. Declined in various areas: from snow, through winter disciplines.
To the road, thanks to cycling. Up to the green rectangle. Yes, because Sportful takes the field together with the Belluno Dolomites. And it accompanies the new company, born from the merger between Belluno, San Giorgio Sedico and Union Feltre, along a path marked by ambition. As it is in the style of the Cremonese family.
«We believe that the merger represents the best choice to make the territory grow in the sports field. Also because a single reality can have more important perspectives than three separate ones. Furthermore, at Union Feltre, we were returning from a difficult year for Covid and for some mistakes made in terms of decisions, while the exact opposite occurred three years ago. A swing: very often it is luck that determines the fate of certain clubs. But with the merger we would like to guarantee stability ».
ENTHUSIASM
CEO Dario Cremonese is enthusiastic.
“I have been from the beginning. In addition, the ranking has improved and our young people have space and make a tangible contribution. No doubt, the new club was born also and above all for them: for those guys who aim for a professional championship, but who, in order to raise the bar, were first forced to leave their province of origin. Now, however, they can continue to grow here ».
In this era, investing in sport, and in football in particular, is not at all obvious. In reverse.
«The choice is not linked only to profit, but is of a social nature, if it is true that over 500 children from the nursery are employed on our fields. Let’s make them play, let’s give them the opportunity to experience a great challenge. Football? It is above all a family passion. Personally I have also practiced it », continues Dario Cremonese,« and I was president of Feltrese. Then I was “recovered” as a sponsor by Nicola Giusti and his friends from Union Feltre ».
PERPLESSITY
The journey of the Belluno Dolomites started under the best auspices, even if the margins for growth and improvement are all to be explored.
«I would expect a few more people in the stands for home matches. This is no longer the team from Belluno, Feltre or Sedico, but from an entire territory. In any case, it seems to me that the perplexities of a few months ago are diminishing. Also because the Serie D formation expresses good football. We had fun in the last two matches ».
FOUNDATIONS
The future is outlined.
«We will work to reach the professional world within three or four years. But first it is necessary to give a solid structure to this company. Because, if we were to reach the goal, it would be useless to do the meteors in C for a year and then go back to the starting point ».
Passion, commitment, progress: Sportful sets the course through its three cornerstones. A route that the Belluno Dolomites intends to follow.
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