Source: NBA Wide Angle
On September 14, 2022, Beijing time, according to US media reports, Stephen Curry is about to reach a lifetime contract with his endorsement brand UA.
The lifetime contract is reported to be worth more than $1 billion. The contract format is similar to Michael Jordan and Nike, and UA will continue the “Curry” sub-brand.
Curry joined UA in 2013 and has had several public festivals with founder Plank (mainly the latter supporting Trump). Curry revealed that he considered leaving UA in 2018, but the two sides have since repaired the relationship. The current contract expires in 2024. The Curry series will also usher in the tenth generation of boots.
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