The key points
- Inter presents the new “IM” logo
- The half-year July-December 2020 closes with a red of 63 million
- Suning confirms support for the club and continues negotiations for bridging financing and / or the sale of a minority stake
Inter renews its logo, between the legacy of the past and the vision of the future, as explained by the corporate CEO Alessadro Antonello, on the day in which the half-yearly accounts are approved and above all Suning confirms that it wants to give continuity and support to Nerazzurri project. An important declaration crossing the watershed date of March 31 without jolts, as all the Uefa and federal deadlines have been met. In the next month we will work to secure the balance sheet and cash, through a bridging loan or a more complex operation that could also lead to the sale of the minority package of the Lion Rock fund (currently at 31%).
The Arab track and the bridge loan
The Saudis of the PIF sovereign fund are pushing for this solution and the increasingly good relations on the Riyadh-Beijing axis (even though China has just signed a cooperation agreement with Iran’s Shiite “enemies”) would encourage this option. However, the management of human rights by theSaudi Arabia and the spotlight always on Prince Mohammad bin Salman are not easy obstacles to overcome. For this reason, the tracks that lead to more classic Anglo-Saxon law funds may in the end be the right ones. The bottom Fortress which in the media seems to be in pole position (as has already happened for BC Parntners) does not actually seem to be much ahead in the negotiations compared to other interlocutors. The feeling is that Suning, having solved the emergency of the last few months and putting aside activities that are no longer essential, will soon resolve the issue and put itself in a position to make the most of any victory in the championship.
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The new logo
Hence the launch of the new logo. The name FC (which remains in the official name) disappears, the letters I and M of Inter and Milan remain in the center, revisiting in a modern way the historic symbol of the club designed by Giorgio Muggiani in 1908. “The goal is to make the Inter brand relevant and recognizable “, also allowing” a younger and more international audience to identify with the values of inclusion, style and innovation that have characterized Inter since its foundation “, explained the club presenting the new logo that will be used starting from next season. To reveal it, Inter have launched a campaign that, playing with the company’s initials, focuses on the expression IM, from the English “I am”. Many famous faces protagonists, not only the players but also the president Steven Zhang and other VIP fans such as the basketball player Marco Belinelli and the actress Matilde Gioli. “We wanted to find a new language that allows us to get closer to the new generations”, the words of Alessandro Antonello, Inter corporate CEO. “This new logo will allow us to become not only an icon of football, we already are, but above all a cultural icon,” added Luca Danovaro, CMO of the Nerazzurri club and one of the main directors of the operation. A new logo (created by the Bureau Borsche team) that will now have to be metabolized by the Inter supporters, which for now have been divided in the comments.
The six-monthly
“The property has reiterated that it will continue to guarantee the club the never lack of financial support.” This is the central message of the note that accompanied the approval of the six-monthly report today. The net result is negative for approximately 62 million. “FC Internazionale Milano, at the end of the board of directors held this morning electronically, approved the consolidated half-yearly economic situation for the period 1 July – 31 December 2020, which shows that the Group has achieved a loss of 62.7 million euros, compared to a loss of 32.7 million euros obtained in the same period of the previous fiscal year. The losses were therefore contained, considering the global pandemic, and mainly due to the zeroing of stadium revenues compared to the figure of the comparative half of the previous year due to the dispute of home games this season behind closed doors. The increase in the amount of wages for registered personnel also influenced the losses ». The costs (salaries) and revenues pertaining to the previous budget have been included in the half-year accounts, which have been postponed to the new annual report due to the postponement of last season’s final matches to July and August. The real test for keeping the accounts will be the ongoing semetre with the states still closed and Inter which will have to renounce the proceeds assured by the average 60,000 spectators of the pre-pandemic.