It makes its debut in our Socios.com championship, the digital platform of Chilliz
the case
Stefano Semeraro Milano
Call them, if you like, cryptosponsor. Not because they are secret – indeed, they show off on T-shirts and web platforms – but because they come from the world of cryptocurrencies, the last reckless frontier of finance. Today Inter announces that, after 26 years, the Socios brand will stand out on the jersey in place of Pirelli from the next American tour. com, Chilliz’s digital sports platform, a rapidly growing cryptocurrency particularly linked to the world of football.
On the Socios website. com – which will extend € 20 million to Inter – there are the crests of thirty teams of the brand’s current partners, from Barcelona to Juventus, from PSG to Milan, Arsenal, the Argentine and Portuguese football associations. In Europe, however, only Valencia has a brand linked to the world of cryptocurrencies as the main sponsor of the jersey. In Italy, Inter is the first together with Roma, which has already presented the digitalbits brand: in fact, a new era is opening up. It should be understood, now, who earns the most.
The ownership of the Italian champions thanks to participation in the Champions League, was expected to reach a figure of around 30-35 million euros. Pirelli was offering 15, so to reach the total hoped for in addition to the 20 put on the plate by Socios. com and those of the back sponsor Lenovo, who should pay between 5 and 6, will need to recover others thanks to a sleeve sponsor (wide, the joke is all too easy) yet to be identified. Socios. com, and therefore Chilliz, will certainly be able to enjoy considerable television exposure and therefore aim for an upward trend after the crisis.
Since 1978/79, when the federation’s go-ahead has arrived, on the jerseys of our championship there have been, in successive waves, household appliances, car manufacturers, telephone companies, insurance companies, betting companies, airlines, web companies. Cryptocurrencies are actually more than just a sponsor. The attachment to the shirt, moreover, in addition to passion today has solid economic roots. Real Madrid from its white uniforms thanks to Emirates collects 70 million euros, the Psg 60, while in Italy with the new agreement Inter is in third place after Juventus (45 million with Jeep) and Fiorentina (25 with Mediacom) . —–
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