On February 4th, the 24th Winter Olympic Games (hereinafter referred to as the Beijing Winter Olympics) will open in Beijing. For a time, ice sports have become the focus of widespread public attention, and all sectors of society are also cheering for the Beijing Winter Olympics and ice sports through their own means. “Jian Wang 3” is a national style martial arts game with a wide range of loyal users. By embedding ice sports into the game, it contributes to the popularization and promotion of ice and snow sports.
Jian Wang 3 Ice and Snow Festival KV
As a national style martial arts game with China’s self-developed IP, “Jianwang 3” has been dedicated to inheriting and carrying forward China’s excellent traditional culture since its inception. It has worked with Hubei Provincial Museum, Shaanxi History Museum, Guangdong Cantonese Theater, and Guangzhou Acrobatics Art. Theaters and many other cultural institutions have launched cultural cooperation to pay tribute to national treasures and cultural relics and inherit national culture. At the same time, “Jian Wang 3” has continued to promote intangible cultural heritage for many years. It has worked with Shanghai Peking Opera Opera Yupai actor Wang Peiyu, one of the three famous Chinese martial arts sects Emei School, national treasure-level Huanghu performer Lu Lu, and many national intangible cultures. The heritage project represents the in-depth cooperation between the inheritors and presents the intangible cultural heritage that carries the beauty of Chinese culture in various forms, so that users can have a better understanding of traditional culture, and then convey the beauty of traditional Chinese culture to the world.
At the same time, in the complex and fiercely competitive market environment of the game industry, “Jianwang 3” still shows strong vitality. Since its launch in 2009, the product has been vigorously developing for 12 years, and has an international service to export Chinese culture to overseas users. , Can be described as an evergreen tree of Chinese national style martial arts side tour.
Guofeng games collide with ice and snow sports, and promote sportsmanship in a new way
With a solid user base, “Jiangwang 3” through unique innovations often presents unthinkable things in a new form across borders, colliding with unexpected effects. This time, “Jian Wang 3” combines its characteristic “light work” with skiing, which is a representative event on the ice, which not only makes its users naturally more interested in ice and snow sports, but also promotes and spreads through this form, so that more people Pay attention to ice sports and pay attention to the Winter Olympics.
“Jian Wang 3” light work 6.0 galloping through the snow
“Jian Wang 3” figure skating
In addition, considering the accuracy of popular science sports, “Jianwang 3” invited an authoritative guest-Chen Lu, a world champion known as “the first person in figure skating in China”, to give guidance and put figure skating into the game. The convenient and easy-to-use way allows users to experience the charm of ice and snow sports.
Jian Wang 3 Ice and Snow Sports Dream Builder-Teacher Chen Lu
It is reported that “Jian Wang 3” will invite mysterious guests to create a new chapter and jointly cheer for the Beijing Winter Olympics. It not only reflects the unique role of games as a new channel of communication media, but also indicates that cultural communication will have more bridges and fully demonstrate the confidence of Chinese culture. Through diversified communication, it is believed that while the Beijing Winter Olympics promotes sports exchanges among countries around the world, it can also further show the world the vigorous development of China today.
Source: Beiqing Net
Editor in charge: Hou Zhe
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