Juve, Dybala renews: until 2026? Because it comes on one more year

Allianz Stadium, exterior evening. Belgium-France is played but the shirts that fly in the stalls around the Juventus home are black and white and have the number ten printed on them. Paulo Dybala has returned to be the master of the castle of the Lady and not only for a technical and degree issue (with Massimiliano Allegri he became vice captain). In a particularly delicate economic moment, the club has chosen not to look for a real replacement for CR7 but to invest in him, the boy who arrived 7 years ago from Palermo who in the meantime has become a man, passing through joys and sorrows, evenings to star and moments of great difficulty. Juventus will not only renew his contract expiring in 2022 (he will become the highest paid in the squad together with De Ligt) but will make him the ambassador of the Juventus brand in the world.

For this reason, the club has agreed to reach 10 million (with a particular formula: a variable part that can become fixed when certain objectives are reached for two years in a row) and has opened up to the possibility of joining him until 2026: so far yes it was always talked about 2025, but also in this sense Juventus is willing to meet the demands of its number 10. Another sign of the confidence found in the player and of Andrea Agnelli’s desire to turn him into a flag. It is and will be still for the last details until the end of October, when the return to Italy of his agent, Jorge Antun, from Argentina is expected, in the meantime, however, the foundations have been laid for a lasting marriage.

Paulo will turn 28 in November, in June 2026 he will be on the threshold of 33 and this could mean 11 years in a row in the same team. The ways of the market are endless, it is impossible to say what will happen in a summer or two, but the common will is to go on together and for a long time. Dybala is a transversal champion who is also liked by non-Juventus players, with 44 million followers on Instagram he is the second most followed A player after Zlatan Ibrahimovic (50 million) but has a different target than the Rossoneri: he has a lot of following among the boys between 13 and 35 years old. It is the only “Italian” able to involve generation Z, the age group between 12 and 21 years old mentioned by the president Andrea Agnelli in the recent letter to the shareholders. Attracting followers also means representing a new football ideology. Dybala collects support from all sides, which is why it is required as a testimonial even outside our borders. He loves other sports, from tennis to American football to NBA, he deals with music and also with social issues. He embodies a prototype of a more modern footballer, halfway between the champion and the influencer, who for today’s young people is the model of the future.

Paulo can bring a new type of audience to Juve and can also act as a driving force for the image of Italian football abroad, which was orphaned in the summer by Lukaku as well as CR7. He is an Adidas man, same sponsor of Juventus, and has a very specific commercial strategy, aimed at doing few things but at a high level. For example, he said no to everything that can be risky in terms of image, but with King Children he launched a line of eco-sustainable eyewear and joined Common Goal (the only Italian with Giorgio Chiellini), to donate 1% of his salary to social projects. It is also growing in the business, with targeted investments in some companies, it is the testimonial of Amazon Prime Video for the Champions League and of Skrill, the prepaid card that allows you to make digital payments. It aims at a global ambassador dimension but with an ethical and responsible sense. While waiting for the signature, Dybala prepares his return to the field. Yesterday he trained, he is fine but the return to the group will be gradual and is expected at the beginning of next week. He will try to make it for Roma (October 17) but without forcing the times, because the coach is interested in having him especially for the Champions League trip to St. Petersburg against Zenit. He and Juve still have a long way to go together.