Home » Juve, here is the new Away shirt inspired by Turin and electronic music

Juve, here is the new Away shirt inspired by Turin and electronic music

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The world of the night, the Turin electronic music scene and its influence on young people: an influence and a style, musical and not only, born in Turin but capable of involving the public and fans from all over the world, becoming a global genre . This was the inspiration for Adidas and Juventus for next season’s Juventus Away kit (“Once again with a great story to tell, inspired by Turin” writes the club): on the black base, linear chromatic accents appear integrated into the fabric that they represent the sparkling lights of clubs and festivals, “winking, obviously, to the iconic colors of Juventus uniforms”. On the shoulders, three orange and pink iridescent stripes flow that create an iridescent effect: it is the first time that Adidas has used this technology in a football shirt.

Recycled materials

The new Away, made with primegreen, a series of high-performance recycled materials and designed to keep players cool and dry for the entire match, optimizing thermoregulation, will debut on Saturday in the first friendly of the first team of the season with Cesena.

A film for the launch

To celebrate the launch, Adidas and Juventus have also made a film in collaboration with the C2C Festival of Turin, one of the most important avant-pop music events in the world. With the tale of Carlo Pastore and Lil C and the soundtrack of Koreless, the film features some of the most exciting musical talents on the world scene such as ROMY (The XX) and on the Italian and British scene, such as the Gang Of Ducks collective, Koreless, Mana, Sara Berts and spime.im, as well as previews on an event to be held in March 2022 in honor of the shirt. The Away kit has been on sale since yesterday in the Juventus Online Store and in the physical Juventus stores.

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