[Epoch Times November 18, 2021](Epoch Times reporter Katabella Roberts report / Wenhui compilation) Stakeholders announced on Tuesday (November 16) evening that the Staples Center in downtown Los Angeles (Los Angeles Staples) There will be a new name.
After Staples Center holders, Anschutz Entertainment Group (AEG) and Singapore’s Cryptocurrency Exchange reached an agreement, the venue that opened in 1999 will be used in the next 20 years. Called “Crypto.com Square” (Crypto.com Arena).
The Staples Center and AEG said in a joint statement: “To recognize that these technologies will be at the forefront of promoting the future development of culture, creativity and entertainment in Los Angeles.”
According to the statement, the new name, new logo and other brand-related things will be unveiled on Christmas Day, when the Los Angeles Lakers play against the Brooklyn Nets at home. All external signs of the center will be replaced by June 2022.
The new agreement places all official names, including Crypto.com Plaza, LA LIVE, Microsoft Theater, The Novo, Los Angeles Lakers and Los Angeles Kings, strategically placing the digital currency exchange in the global sports and live entertainment industry for the next 20 years. At the forefront of “.
Although the statement did not say how much Crypto.com, which was established in 2016, paid for the transaction, Bloomberg reported that the 20-year naming transaction was worth more than $700 million.
“This partnership represents the integration of the fastest growing cryptocurrency platform and the world’s largest sports and live entertainment company to promote the future development of sports and live entertainment,” said Todd Goldstein, Chief Revenue Officer of AEG. Todd Goldstein) said. “We are very happy to have a visionary partner like Crypto.com to support our global fan base and local community.”
Kris Marszalek, the co-founder and CEO of Crypto.com, said that the company is “very happy” to cooperate with AEG to invest “long-term” in the city of Los Angeles, starting with the newly named Crypto.com Plaza. Using our platform in creative new ways enables cryptocurrency to provide world-class sports events, entertainment and advanced technology to fans in Los Angeles and around the world.”
The Singapore-based platform has been actively seeking sponsorship deals in the sports world, including cooperation with the UFC, Paris Saint-Germain, the Italian Football League and the Philadelphia 76ers of the NBA.
Earlier this year, Crypto.com became the first cryptocurrency platform to cooperate with the Formula One team, the first cryptocurrency platform to cooperate with the Montreal Canadiens of the North American National Hockey League (NHL), and the first to cooperate with Serie A professional league (Lega Serie A) cooperation platform.
In October, the cryptocurrency platform launched a global advertising campaign starring Hollywood actor Matt Damon, officially introducing the platform to users. ◇
Editor in charge: Fang Ping