Marketing expert: Messi makes Paris 700 million euros?It is exaggerated that CR7 is the first brand of football players
Live it, June 27th. According to multiple sources, Mendes recommended Cristiano Ronaldo to Bayern but was rejected. The German media “Munich Zeitung” reportedly interviewed German marketing expert Florian Gress and asked about Cristiano Ronaldo and Messi. The business marketing topic of the first-level superstar.
——Is it worth it to sign Ronaldo (for Bayern)?
I can’t answer on a competitive level, but the club’s social media and marketing departments will be very happy at first, and all the club’s partners will be ecstatic. Cristiano Ronaldo has the largest number of INS fans in the world, reaching 460 million, almost 14 times that of the Bayern club (33.1 million).. He is able to promote the club’s partners all over the world through himself, and there is still more potential to increase the marketing revenue of the TV rights.
– Is it really easy to cover Ronaldo’s transfer and wage costs with marketing revenue?
The problem is that Ronaldo’s current age, he certainly can not sign a long-term contract. However, TV broadcasts and advertising sponsorships are usually multi-year, so it is difficult to increase net sponsorship income in many areas in the short term.
Still, world-class stars can attract new sponsors, and top players can help clubs make a lot of money in the cryptocurrency space.
——It is reported that Messi helped Paris earn 700 million euros?
This number must be exaggerated, but also a good illustration of Messi’s amazing commercial value. According to that report, Paris has reached 10 new sponsorships through Messi, and 60% of the jerseys sold by Paris are Messi’s.Paris’ cryptocurrency value doubles, social media followers rise by 15 million to surpass 150 million. Even omitting those exaggerated numbers, Messi’s impact is still huge.
——Lewandowski, Messi and Ronaldo… From a marketing perspective, who can bring in more revenue?
The data about Messi in Paris is self-evident, but this transfer also has a strong emotional factor, because Paris is Messi’s first club after leaving Barcelona, and Messi fans around the world “transfer” to Paris.
despite this, In my opinion, CR7 is still the number one brand among world football players. On various social platforms, Ronaldo has more than 712 million fans, Messi has 447 million, and Lewandowski has only 52.5 million.
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