Messi, on Twitch the debut with the Psg. Thanks to Piqué

In Spain, Leo Messi’s debut with PSG, Sunday 29 August at 8.45 pm against Reims, can also be seen for free on the Twitch streaming platform, famous above all for eSports and, in Italy, on Christian Vieri’s Bobo TV. This is thanks to a former teammate of the Flea: Gerard Piqué, who through his holding Kosmos bought the rights of the French championship. The match will go live on the Twitch channel of the “caster” Ibai Llanos, the same who obtained the exclusive of the first Spanish interview with Leo Messi after the farewell to Barcelona. Piqué and Llanos had already done the same experiment with Copa America, but this time they raised the bar.

The figures

—

Kosmos has teamed up with Enjoy Television to acquire the TV rights for the entire broadcast of Ligue 1 and Ligue 2 in Spain, trying to exploit the “Messi effect” in Leo’s orphaned country. While waiting to sign an agreement with a television or a streaming platform that broadcasts the races, Piqué has once again chosen the path of innovation. The figures of the entire operation are not yet clear, but in the past Movistar + had secured the rights of the French championship for about 2.5 million euros per year.