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NBA Launchpad selects five companies specializing in emerging technologies

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NBA Launchpad selects five companies specializing in emerging technologies

The National Basketball Association (NBA) announced the five companies that will be part of the third group of participants in NBA Launchpad, an initiative of the League to identify, evaluate and test emerging technologies that can advance key issues related to basketball and to business. The group includes 3 companies focused on improving the game and two more focused on enriching the fan experience.

The following companies will now begin a six-month immersive process that includes direct support from the NBA and access to its resources to further develop their technologies. At the conclusion of the program, NBA Launchpad companies will present their projects to NBA executives, strategic partners and investors during a Demo Day held during the NBA 2K25 Summer League in Las Vegas in July.

“NBA Launchpad continues to support cutting-edge technology startups to remain at the forefront of basketball innovation,” said Tom Ryan, NBA Vice President of Basketball Strategy. “Collaborating with these talented entrepreneurs is an inspiration to the our approach and has the potential to revolutionize the game.”

“Collaborating with NBA Launchpad companies gives us the opportunity to explore innovative new ways to enhance the fan experience and engagement,” said Jason Bieber, NBA Vice President of New Business Ventures. “This year’s Group, Made up of pioneering companies, it gives us yet another opportunity to put our fans at the heart of everything we do.”

The NBA Launchpad 2024 program, as described below, features companies from four countries: the United States, Denmark, Canada and the United Kingdom.

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Companies at the forefront of gaming innovation

· Reboot Motion (Los Angeles): Motion analytics platform that helps large organizations excel at biomechanics at scale.

· Tonsser (Copenhagen, Denmark): Digital product and community that allows young athletes to monitor their performances, improve their skills, compare and compete with peers and access opportunities.

· Plantiga (Vancouver, Canada): Advanced in-shoe sensors with AI-based insights that track load, performance and asymmetries step by step during training and competition.

Companies focused on optimizing the fan experience

· TextQL (New York): An AI-powered platform that helps non-technical users self-obtain real-time insights for data-driven decisions.

· Dimension Studio (London): Production studio and real-time 3D platform for virtual worlds, virtual humans and virtual sports.

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